Sometimes, the only requirement for success is to study what successful people have done and simply follow in their footsteps. Don’t you think so? If you agree with us, then it’s about time we take a trip to the world of liquor marketing where Veuve Clicquot is bossing it, capturing attention left, right, and center […]

These days, sustainable packaging is more than just a catchphrase. In a world where environmental concerns are rising, brands are coming up with creative methods to celebrate responsibly. Veuve Clicquot,  the champagne house known for its popping corks is celebrating its 250th anniversary with a pop-up experience that is just as exuberant as its bubbly. […]

When it comes to making a bold statement, Starbucks and KidSuper have joined forces to create a promotional varsity jacket that’s not just a piece of clothing but a trendsetter. This collaboration pushes the limits of design and elegance, transcending the bounds of traditional promotional products. In this article, we’ll dive into the exclusive design […]

One of the most popular sayings is “You can’t judge a book by its cover.” Obviously, the message is that content is what really matters. And while this saying holds true for most cases, the truth remains that people frequently evaluate a book by its cover. Because of this, cover art and design are essential […]

Presentation matters just as much in the world of premium spirits as the contents of the bottle. A leader in the tequila market, Patron El Cielo has raised the bar with its amazing packaging. This brand is unique and offers an elevated visual experience thanks to the combination of elegant bottles and golden decorations. The […]

Most brands – and their marketing teams – are rapidly adopting incredible technological solutions to ensure operational efficiency while improving consumer experience. Top in the list of these incredible technological solutions is the use of AI to drive conversations and gain an edge over other brands. Here at UCT (ASIA), we’ve featured several AI-driven marketing […]

Every one of us has that favorite go-to brand or store, right? Now, have you ever wondered why your favorite brands keep winning you over, year after year? Yes, the product plays a big part but the connection and sense of belonging these brands have been able to foster is a big reason why you […]

It’s a common belief that opportunities don’t present themselves twice. Whether or not that is entirely true is a story for another time. It is undoubtedly true, however, that opportunities offer themselves to those who are prepared and whisper promises to those brave enough to take the wheel. One such opportunity was the growing Indian […]