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Close your eyes for a moment. Imagine walking into a store and instantly feeling like you’ve been transported to a different world. Or imagine being drawn to a product because of its attracting scent. These two scenarios are a few examples of how powerful multi-sensory marketing can be. This type of campaign strategy engages multiple […]

Gift-giving remains a key aspect of human bonding. When people receive unexpected gifts, the overwhelming feeling is that of happiness and gratitude. This simple act strengthens the bond of the relationship between the giver and the receiver, be it in a professional or personal setting Likewise, in marketing, strategic gift-giving is a powerful way to […]

Have you ever seen a brand creatively adapt its marketing strategy to a seemingly incompatible situation?  If not, then prepare to be impressed by Hendrick’s Gin’s recent creative campaign. In a stroke of marketing brilliance, Hendrick’s Gin transformed itself into a “gym” for Dry January, a month-long initiative where people abstain from alcohol. This playful […]

Our team stumbled upon it. This cutting-edge science and beauty innovation. And they didn’t see it coming.  Why? Because it wasn’t hidden in a research lab or showcased through a traditional marketing campaign. It was right there in the heart of Bangkok, a fascinating one-of-a-kind experience for travellers. We’re talking about L’Oréal Paris’ phenomenal pop-up […]

Traveling broadens our horizons and exposes us to a world of diverse cultures. But how can businesses integrate these cultural elements into their marketing strategies in a meaningful way? We found an outstanding campaign by Kiehl’s that bears the answer! For decades, Kiehl’s has been a purveyor of high-quality skincare products. Their “Kiehl’s Loves” campaign […]

Travelling is an experience meant to be enjoyed, a chance to explore new cultures, create lasting memories, and return home with unique treasures. But for those gifting loved ones back home, finding the perfect present can sometimes feel like a challenge. Imagine surprising them with a gift that not only reflects the joy of your […]

How does a cool romantic evening with soft music playing and delicious cocktails being prepared sound? Interesting, right? But what if there was a way to incorporate this into your marketing campaign? Well, this is exactly what Hendrick’s Gin did with their recent, unconventional marketing campaign in Italy for Valentine’s Day. Their limited-edition lingerie line, […]

The marketing space has become saturated with conventional advertising campaigns. So, the question on the lips of every brand is, “What unique and engaging ways are there to make our brand stand out?” If you’re in the same shoes, we have good news for you! Since change is the only constant thing in life, the […]

Imagine a summer event where you can sip on refreshing cocktails, engage in a friendly game of lawn bowling, and walk away with a chic, eco-conscious outfit. Sounds tempting, doesn’t it? Well, this summer, Grey Goose Vodka brought exactly that experience to life across Canada with their cleverly crafted pop-up events. But what truly set […]

We know why you’re here. You’re looking for innovative ways to engage your customers and boost sales, aren’t you? You’re looking for a marketing strategy that taps into a shared passion and ignites friendly competition, right? Well, look no further than Glen’s Vodka‘s recent “Golden Goal” campaign. This clever promotion, inspired by football, the sport […]