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If two heads are better and can achieve far greater things than one. Imagine what happens when 4 strong-heads in the confectionery industry come together. The possibilities are endless! This is no longer an imagination. It’s now our reality and UCT (ASIA) is right here to bring you all the gist! Collaborations are powerful examples […]
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Art is, at its most fundamental, the application or representation of human creativity and imagination. So what is the best way to use “ART” as a marketing strategy? Yes, there are several options. To start with, art can be used to promote goods. This can often be achieved by utilizing art to promote the product […]
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Craving something that tickles your taste buds in two delicious ways? Imagine having creamy chocolate but with a hint of liquor – a fusion that creates an irresistible craving for lovers of both chocolate and liquor! Amidst the dynamic liquor industry, where brands vie for dominance, not everyone rises to the heady heights of the […]
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Bacardi Diwali Deserves Dewar’s: Exclusive Whisky Gift Range 2023 Across South Asia, India, and the UK! In a world where marketing buzzwords sometimes drown out genuine connections, it’s refreshing to see brands embrace diversity and celebrate shared moments across cultures. This Diwali, Bacardi, a giant in the rum world, teamed up with iconic whisky brand […]
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Unveiling the Secrets Behind the Award-Winning Aperol European Travel Campaign! If you want to discover how to grow your brand with an award-winning marketing campaign, then keep reading… Travel retail, a sector where brands battle for fleeting moments of consumer attention amidst duty-free aisles, is no walk in the park. Yet, Aperol, the vibrant orange […]
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Have you ever received a secret gift from someone? It’s a wonderful feeling to be surprised with a thoughtful gesture, especially during the festive season. Cadbury’s “Secret Santa” campaign captures this essence of surprise and generosity by allowing people to send anonymous chocolate bars to their loved ones. But what makes this campaign truly unique […]
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Let’s face it – who can resist the temptation of Cadbury’s Customized Creme Egg? The mere thought of biting into that delectable blend of half-milk chocolate, and half-white chocolate is enough to make your taste buds tingle with anticipation. But there’s more to this treat than meets the eye, and here’s what you need to […]
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A few days ago, our team saw these decorations in a store we visited, and it immediately put us in the Christmas spirit. The bright and colourful lights, the festive ornaments, and the cheerful music pleasantly reminded us that the most festive holiday was just around the corner. We’re not going to lie; we absolutely […]
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Are you curious about what sets a brand apart from the competition in a crowded market? It often begins with that first captivating encounter – the moment when you, as a consumer, connect with a product. Think about it. How crucial are those Points of Sale (POS) displays that greet you in stores? They’re not […]
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Everyone loves a good giveaway, and for good reason. They’re a great way to generate excitement, attract new customers, and build brand loyalty. In the world of retail, point-of-sale (POS) displays are prime real estate for giveaways, and personalized tags can take your giveaways to the next level. Bacardi is a company that knows a […]
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