admin

Do you want to increase your rate of sales as well as your brand awareness? Well, look no further! Tribute Brewery has come up with a creative plan to do just that, and it involves everyone’s favorite sport: rugby! What is this campaign about? As the Rugby World Cup moved towards the knockout stages, Tribute […]

What better way is there to promote your spirit and beverage brand than to offer something different to the customers? By ‘different’, we’re not necessarily talking about the products you dish out. Offering something different, in this context, could mean offering fresh ideas that are a delight to the eyes. For example, one powerful move […]

As far as marketing is concerned, whether you’re in the spirits and beverage industry, or the clothing industry, the packaging of your product is important. It serves as the first point of contact between your products and potential customers. Therefore, your packaging should be designed in a way that attracts these customers in the most […]

Have you ever stumbled upon a social media post that made you stop scrolling? A post that left you craving something you didn’t even know you wanted? Aha! That’s the magic of effective marketing in the digital age. As we know, social media has become the canvas upon which brands can paint their stories. However, […]

Are you seeking inspiration to revitalise your brand’s identity? Do you aim to foster a deeper connection with your audience through artistry and community engagement? Or do you crave collaborations that not only drive sales but also leave a lasting impact? If so, then pay close attention to Starbucks‘ latest partnership with artist Damon Brown. […]

Having been at the forefront of several innovative marketing campaigns in Japan and across Asia, Starbucks, the renowned coffee brand is now taking things to a whole new level with its latest campaign: customized augmented reality and gift envelopes. From Tokyo to Osaka, Starbucks Japan is embracing technology like never before. Imagine sipping your perfectly […]

Being the first to pioneer something in marketing can be quite a challenge. You’re thinking, would it be a success? How would people receive it? Yet, Starbucks Korea has fearlessly ventured into new territory with the announcement of its groundbreaking NFT project, ‘STARBUCKS STAR LIGHT’, revolutionizing the coffee industry in Asia. This article aims to […]