Branding

The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.

Inspiring Creativity: Top Custom Promo Items for Craft Brands

Inspiring Creativity: Top Custom Promo Items for Craft Brands Running a craft brand is all about creativity and innovation. Your customers are drawn to the originality of your designs, the story behind your products, and the personal touch that makes your brand stand out. But the thing is, creativity alone isn’t enough. You need promo […]

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Custom Promotional Products for Tabletop Game Launch Campaigns

Custom Promotional Products for Tabletop Game Launch Campaigns Did you know nearly nine in ten people can recall a brand from a promotional item even two years later? Add that to the fact that about 80% of people keep those items for at least a year. That’s staying power that most ads can’t buy you. […]

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How Custom Promotional Products Elevate the Subscription Box Experience

Subscription brands compete in a crowded market where customers expect more than carefully curated items. They want a moment of excitement. They want an emotional spark when the lid opens. They want a story. Many boxes deliver functional value but not emotional lift, and predictable packaging softens the impact. When customers feel only satisfaction instead […]

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Personalized Promotional Gifts for Real Estate Closings

Buying a home is one of the biggest milestones in anyone’s life. It’s a new chapter filled with memories and pride for most people. As a real estate professional, you’re not only helping your clients through a complex process, but you’re also part of one of their happiest moments. That’s why how you end the […]

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Promotional Recovery Kits: How Hospitals Are Rebranding Post-Treatment Experiences 

Many patients leave the hospital relieved to go home but also anxious. They wonder: am I ready, do I have what I need, who will support me once I leave? Hospitals increasingly recognize that discharge is not the end of care. The post treatment period is a delicate transition. Because of this, many hospitals now […]

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Custom Promotional Items That Attract Talent at Career Fairs

Custom Promotional Items That Attract Talent at Career Fairs How do you stand out in a room filled with companies offering the same roles and benefits? Why should a graduate or skilled professional walk past ten other booths and stop at yours? According to research by the Australasian Promotional Products Association, 76% of people recall […]

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Personalized Promotional Items to Maximize Virtual Event Impact

Personalized Promotional Items to Maximize Virtual Event Impact Virtual events are here to stay! Many businesses are turning to online conferences and product launches to connect with their audiences. However, the challenge most companies face is how to integrate tangible items into their virtual events to increase visibility, engagement, and give attendees unforgettable experiences. Here […]

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How Personalized Promotional Items Improve Language Learning Retention

How Personalized Promotional Items Improve Language Learning Retention Learning your first few words in Spanish, Mandarin, or French is exciting. But studies have shown that without reinforcement, people forget nearly 80% of new information within a month. It’s this “forgetting curve” that has given most learners nightmares and has made the teachers’ job of maintaining […]

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Personalized Promotional Gifts That Impress Job Candidates Remotely

Remote hiring simplifies logistics but also removes the personal connection that helps candidates feel valued. Without face to face interaction, applicants rely on screens, emails and scheduled calls to understand who you are as an employer. Many strong candidates walk away at the final stage because the overall experience feels distant or transactional. A small, […]

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Custom Promotional Items That Fuel Influencer and Creator Collabs

Custom Promotional Items That Fuel Influencer and Creator Collabs Influences play very important roles in controlling consumers’ decisions in terms of which brands they’re to trust.  They also drive brand awareness and purchasing decisions in today’s world of digital marketing. This importance has made it imperative for brands to connect with them by leveraging custom […]

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