Branding

Did you know that about 72% of U.S. consumers say that buying from companies that reflect their values is more important to them now than ever? This insight reveals that people are deeply concerned about the meaning behind their purchases. When consumers have so much information at their fingertips as they do now, it means […]

The best way to make a lasting impression in any industry is to build a solid foundation of trust and a good reputation. As you strive to build these two key elements of success by delivering your projects on time and maintaining an exceptional safety record, you must not overlook the powerful influence of branded […]

The podcasting world, in 2024 alone, is estimated to be worth over $30 billion, and is expected to grow more than four times bigger by 2030. That’s a booming industry. As more podcasts pop up every day, creators are looking for new ways to grow their shows and keep listeners coming back. One smart but […]

The minimalist branded merchandise is a powerful marketing tactic that many startups are resorting to now. It is a tactic that enables you to leave an impression at events without breaking the bank in the process. But how does this type of merchandise work to make a great impact for tech startups? Let’s break it […]

Have you ever left an event with gifts you knew right away were never going to be useful to you? So have your clients, employees, and event guests. But here’s the thing: it doesn’t have to be this way! You see, marketing gifts aren’t just a nice gesture. They can become a powerful branding tool […]

Do you want an easy way to show your hotel guests how valued they are as soon as they step in? A properly planned welcome gift can do just that, and more! It sets the mood, makes a good first impression, and forms an emotional connection that stays with your guest even after checkout. Be […]

Making great products is one thing, but growing your brand is another. If you own a fashion brand and want to sell your products in other countries or offer more products, licensing your fashion brand for merchandise is a good way to achieve this. You don’t have to open stores or handle new production. You […]

Over the past two decades, consumer behaviour has seen major changes. More people now prefer to see, touch, and feel before they believe. They now want real-life experiences, unplanned interactions, and authenticity. That’s what experiential marketing is all about. It’s a process for brands to connect with consumers through experiences. These experiences are personal to […]

How can agricultural businesses really build long-term brand identification and customer loyalty in a competitive market? Think about this: Promotional products generate an average ROI of $6.41 for every $1 spent, which makes them an excellent and cost-effective promotional item. For farmers and agri-businesses, this remarkable return means that custom branded products are not a […]

The biggest problem for most startups, especially those in the wellness industry, is how to distinguish themselves and create a brand that will be remembered. Every day, new fitness apps, gyms, and wellness products are coming out; hence, exposure is everything. Now, if you’re facing the same challenge, how do you get your brand out […]