Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
There was a time when the majority of the promotional items made were cheap, single-use, and quickly disposed of after an event. That approach no longer holds today. With the increased awareness of environmental damage caused by waste, especially in large gatherings like festivals, brands are being challenged to do better. Welcome to the era […]
Read MoreMany businesses lose customers faster than they can replace them. In fact, according to Omniconvert, 8 out of 10 customers you work so hard to gain will likely never come back. This then begs the question: how do you keep customers coming back? This is where subscription box promotional items come in! A subscription box […]
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Promotional merchandise items are undisputed kings when it comes to elevating your brand to the highest level. In fact, according to Promotional Products Association International (PPAI), eight in 10 consumers revealed that their impression of a brand positively changed directly as a result of receiving a promotional product from the brand. So how exactly can […]
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Are you still struggling to get customers to notice your branded merchandise in-store? You’re not alone. We’ve seen this problem time and time again: you reduce prices, run special offers, and adjust the store layout, yet people still walk right past your products as if they weren’t there. The truth is, nine times out of […]
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Did you know that about 72% of U.S. consumers say that buying from companies that reflect their values is more important to them now than ever? This insight reveals that people are deeply concerned about the meaning behind their purchases. When consumers have so much information at their fingertips as they do now, it means […]
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The best way to make a lasting impression in any industry is to build a solid foundation of trust and a good reputation. As you strive to build these two key elements of success by delivering your projects on time and maintaining an exceptional safety record, you must not overlook the powerful influence of branded […]
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The podcasting world, in 2024 alone, is estimated to be worth over $30 billion, and is expected to grow more than four times bigger by 2030. That’s a booming industry. As more podcasts pop up every day, creators are looking for new ways to grow their shows and keep listeners coming back. One smart but […]
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The minimalist branded merchandise is a powerful marketing tactic that many startups are resorting to now. It is a tactic that enables you to leave an impression at events without breaking the bank in the process. But how does this type of merchandise work to make a great impact for tech startups? Let’s break it […]
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Have you ever left an event with gifts you knew right away were never going to be useful to you? So have your clients, employees, and event guests. But here’s the thing: it doesn’t have to be this way! You see, marketing gifts aren’t just a nice gesture. They can become a powerful branding tool […]
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Do you want an easy way to show your hotel guests how valued they are as soon as they step in? A properly planned welcome gift can do just that, and more! It sets the mood, makes a good first impression, and forms an emotional connection that stays with your guest even after checkout. Be […]
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