Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Inspiring Creativity: Top Custom Promo Items for Craft Brands Running a craft brand is all about creativity and innovation. Your customers are drawn to the originality of your designs, the story behind your products, and the personal touch that makes your brand stand out. But the thing is, creativity alone isn’t enough. You need promo […]
Read MoreThe Role of Branded Accessories in Perfume Launches Launching a new perfume can be an exciting venture. However, it’s also nerve-racking in the sense that you’re likely preoccupied with the thought of how to ensure people remember your fragrance in a competitive market. The truth is, the scent itself isn’t always enough. Perfume launches that […]
Read MoreCustom Promotional Products for Tabletop Game Launch Campaigns Did you know nearly nine in ten people can recall a brand from a promotional item even two years later? Add that to the fact that about 80% of people keep those items for at least a year. That’s staying power that most ads can’t buy you. […]
Read MoreHow Custom Promotional Products Elevate the Subscription Box Experience When someone orders a subscription box, they’re not just looking for products; they’re looking for a fun experience. Opening the box should be an exciting experience, like unwrapping a small gift. But the truth is, many boxes are predictable. Customers get what they paid for, but […]
Read MoreBuying a home is one of the biggest milestones in anyone’s life. It’s a new chapter filled with memories and pride for most people. As a real estate professional, you’re not only helping your clients through a complex process, but you’re also part of one of their happiest moments. That’s why how you end the […]
Read MoreBeing discharged from the hospital leaves you relieved that you’re going home. But it also leaves you worried about what happens next. Will your recovery be smooth? Do you have everything you need? Will you feel cared for beyond those hospital walls? That emotional gap is precisely what many hospitals are starting to address. And […]
Read MoreCustom Promotional Items That Attract Talent at Career Fairs How do you stand out in a room filled with companies offering the same roles and benefits? Why should a graduate or skilled professional walk past ten other booths and stop at yours? According to research by the Australasian Promotional Products Association, 76% of people recall […]
Read MorePersonalized Promotional Items to Maximize Virtual Event Impact Virtual events are here to stay! Many businesses are turning to online conferences and product launches to connect with their audiences. However, the challenge most companies face is how to integrate tangible items into their virtual events to increase visibility, engagement, and give attendees unforgettable experiences. Here […]
Read MoreHow Personalized Promotional Items Improve Language Learning Retention Learning your first few words in Spanish, Mandarin, or French is exciting. But studies have shown that without reinforcement, people forget nearly 80% of new information within a month. It’s this “forgetting curve” that has given most learners nightmares and has made the teachers’ job of maintaining […]
Read MorePersonalized Promotional Gifts That Impress Job Candidates Remotely According to Glassdoor, 58% of candidates say a poor recruitment experience makes them reject a job, even when the salary is competitive. That should worry any company hiring remotely. Think about it, how many times have you lost a strong candidate at the final stage? How often […]
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