ription * * * * * a * NUL-padded string * * * A * SPACE-padded string * * h * Hex string, low nibble first * * H * Hex string, high nibble first * csigned char * * C * unsigned char * * s * signed short (always 16 bit, machine byte order) * * * S * unsigned short (always 16 bit, machine byte order) * * * n * unsigned short (always 16 bit, big endian byte order) * * * v * unsigned short (always 16 bit, little endian byte order) * * * i * signed integer (machine dependent size and byte order) * * * I * unsigned integer (machine dependent size and byte order) * * * l * signed long (always 32 bit, machine byte order) * * * L * unsigned long (always 32 bit, machine byte order) * * * N * unsigned long (always 32 bit, big endian byte order) * * * V * unsigned long (always 32 bit, little endian byte order) * * * q * signed long long (always 64 bit, machine byte order) * * * Q * unsigned long long (always 64 bit, machine byte order) * * * J * unsigned long long (always 64 bit, big endian byte order) * * * P * unsigned long long (always 64 bit, little endian byte order) * * * f * float (machine dependent size and representation) * * * g * float (machine dependent size, little endian byte order) * * * G * float (machine dependent size, big endian byte order) * * * d * double (machine dependent size and representation) * * * e * double (machine dependent size, little endian byte order) * * * E * double (machine dependent size, big endian byte order) * * * x * NUL byte * * * X * Back up one byte * * * Z * NUL-padded string (new in PHP 5.5) * * * @ * NUL-fill to absolute position * * * * * @param mixed $params * @return string Returns a binary string containing data. * @throws MiscException * */ function pack(string $format, ...$params): string { error_clear_last(); if ($params !== []) { $result = \pack($format, ...$params); } else { $result = \pack($format); } if ($result === false) { throw MiscException::createFromPhpError(); } return $result; } /** * Convert string from one codepage to another. * * @param int|string $in_codepage The codepage of the subject string. * Either the codepage name or identifier. * @param int|string $out_codepage The codepage to convert the subject string to. * Either the codepage name or identifier. * @param string $subject The string to convert. * @return string The subject string converted to * out_codepage. * @throws MiscException * */ function sapi_windows_cp_conv($in_codepage, $out_codepage, string $subject): string { error_clear_last(); $result = \sapi_windows_cp_conv($in_codepage, $out_codepage, $subject); if ($result === null) { throw MiscException::createFromPhpError(); } return $result; } /** * Set the codepage of the current process. * * @param int $cp A codepage identifier. * @throws MiscException * */ function sapi_windows_cp_set(int $cp): void { error_clear_last(); $result = \sapi_windows_cp_set($cp); if ($result === false) { throw MiscException::createFromPhpError(); } } /** * Sends a CTRL event to another process in the same process group. * * @param int $event The CTRL even to send; * either PHP_WINDOWS_EVENT_CTRL_C * or PHP_WINDOWS_EVENT_CTRL_BREAK. * @param int $pid The ID of the process to which to send the event to. If 0 * is given, the event is sent to all processes of the process group. * @throws MiscException * */ function sapi_windows_generate_ctrl_event(int $event, int $pid = 0): void { error_clear_last(); $result = \sapi_windows_generate_ctrl_event($event, $pid); if ($result === false) { throw MiscException::createFromPhpError(); } } /** * If enable is omitted, the function returns TRUE if the stream stream has VT100 control codes enabled, FALSE otherwise. * * If enable is specified, the function will try to enable or disable the VT100 features of the stream stream. * If the feature has been successfully enabled (or disabled). * * At startup, PHP tries to enable the VT100 feature of the STDOUT/STDERR streams. By the way, if those streams are redirected to a file, the VT100 features may not be enabled. * * If VT100 support is enabled, it is possible to use control sequences as they are known from the VT100 terminal. * They allow the modification of the terminal's output. On Windows these sequences are called Console Virtual Terminal Sequences. * * @param resource $stream The stream on which the function will operate. * @param bool|null $enable If specified, the VT100 feature will be enabled (if TRUE) or disabled (if FALSE). * * @throws MiscException * */ function sapi_windows_vt100_support($stream, ?bool $enable = null): void { error_clear_last(); if ($enable !== null) { $result = \sapi_windows_vt100_support($stream, $enable); } else { $result = \sapi_windows_vt100_support($stream); } if ($result === false) { throw MiscException::createFromPhpError(); } } /** * * * @param int $seconds Halt time in seconds. * @return int Returns zero on success. * * If the call was interrupted by a signal, sleep returns * a non-zero value. On Windows, this value will always be * 192 (the value of the * WAIT_IO_COMPLETION constant within the Windows API). * On other platforms, the return value will be the number of seconds left to * sleep. * @throws MiscException * */ function sleep(int $seconds): int { error_clear_last(); $result = \sleep($seconds); if ($result === false) { throw MiscException::createFromPhpError(); } return $result; } /** * Delays program execution for the given number of * seconds and nanoseconds. * * @param int $seconds Must be a non-negative integer. * @param int $nanoseconds Must be a non-negative integer less than 1 billion. * @return array{0:int,1:int}|bool Returns TRUE on success. * * If the delay was interrupted by a signal, an associative array will be * returned with the components: * * * * seconds - number of seconds remaining in * the delay * * * * * nanoseconds - number of nanoseconds * remaining in the delay * * * * @throws MiscException * */ function time_nanosleep(int $seconds, int $nanoseconds) { error_clear_last(); $result = \time_nanosleep($seconds, $nanoseconds); if ($result === false) { throw MiscException::createFromPhpError(); } return $result; } /** * Makes the script sleep until the specified * timestamp. * * @param float $timestamp The timestamp when the script should wake. * @throws MiscException * */ function time_sleep_until(float $timestamp): void { error_clear_last(); $result = \time_sleep_until($timestamp); if ($result === false) { throw MiscException::createFromPhpError(); } } /** * Unpacks from a binary string into an array according to the given * format. * * The unpacked data is stored in an associative array. To * accomplish this you have to name the different format codes and * separate them by a slash /. If a repeater argument is present, * then each of the array keys will have a sequence number behind * the given name. * * @param string $format See pack for an explanation of the format codes. * @param string $data The packed data. * @param int $offset The offset to begin unpacking from. * @return array Returns an associative array containing unpacked elements of binary * string. * @throws MiscException * */ function unpack(string $format, string $data, int $offset = 0): array { error_clear_last(); $result = \unpack($format, $data, $offset); if ($result === false) { throw MiscException::createFromPhpError(); } return $result; } Branding - Page 20 of 68 - UCT (Asia)

Branding

The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.

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Lancôme’s Enchanting Lunar New Year Installation in Century Park, Haikou – A Surefire Strategy To Gain Loyalty?

How do brands truly come alive? If this is the question you’re asking, then you should be looking to the benefits of experiential marketing for answers! Experiential marketing is that innovative strategy that has the power to breathe life into your brand. All you have to do is create interactive and immersive experiences that leave […]

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Rituals’ Travel Retail Haven at Berlin Brandenburg Airport: A Shopping Oasis That Reimagines Travel Retail?

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More than just what you can see, multi-sensory marketing is a strategy that also engages your sense of smell, touch, and even sounds to create an immersive brand experience. It’s a strategy that taps into the emotional connection consumers have with brands through their senses. As studies have shown, multi-sensory marketing can significantly boost brand […]

Cheestrings Partners with Garfield for a Blockbuster On-Pack Competition: A Killer Marketing Strategy!

Are you ready for some exciting news that could catapult your business into the spotlight? Cheestrings, the special snack brand, has teamed up with none other than the iconic Garfield Movie for an exclusive on-pack competition that is set to shake up the market. This collaboration isn’t just about prizes and promotions; it’s a strategic […]

Lighter, Greener, Better: Unveiling Clarins’ Ground breaking Sample Packaging!

Did you know that choosing the right materials for your product packaging can have a huge impact on how well your product does in the market? Does your packaging catch the eye and protect your product? Does it reflect your brand’s image and communicate your values to customers? In this era, choosing recyclable materials has […]

Horlicks Winning Strategy for Attracting New Audiences and Driving Sales

Let’s say that you have a fantastic product, but it seems stuck reaching only a certain crowd. How do you break free and capture the attention of entirely new audiences? This article holds the answers you’re looking for. Come along! Horlicks has been a household name for generations. The iconic brand, known for its sweet […]

Unveiling Estée Lauder’s ‘Beauty All Night’ Campaign: A Digital Revolution in Beauty Campaigns!

The world has now gone digital, which means businesses are at the risk of stagnation if they fail to adapt to new technology. As a result, digital marketing has become more than just an option – it’s now a necessity. The case study for today? Estee Lauder and DFS! You see, Estée Lauder and DFS […]

Diageo’s New Campaign Redefines Responsible Drinking Culture – Will This Boost Brand Loyalty?

Genuine connections with your customers are built on the altar of creativity in your marketing campaigns. Not generic ads. Not recycled slogans. To stand out, you need to bring that element of surprise or simply connect with your audience in a way no other brand does. Diageo, a beverage giant you know and love, is […]