Mondelez’s ‘Say It With Milka’ Campaign Comes Alive: Authentic Killer Strategies Revealed!

Mondelez has taken the travel retail world by storm with its new ‘Say It With Milka’ campaign. Launched in February 2024, this campaign not only brings a delightful range of Milka Gifting Pralines but also shows how brands can connect with travelers through personal and engaging experiences.

The Magic of Personal Touch

Have you noticed how a personal touch can make a gift feel extra special? That’s exactly what the ‘Say It With Milka’ range does. These pralines, shaped like hearts, gift boxes, and clovers, come with sweet messages like ‘With Love’, ‘Happy To See You’, and ‘Thank You’. This makes the chocolates not just a treat, but a heartfelt gesture, perfect for any occasion.

Captivating Displays

Think about the last time you walked through an airport. Did any displays catch your eye? Mondelez has nailed this with their eye-catching displays in airports like Warsaw, Prague, Zagreb, Rome, and Paris. These displays, with their vibrant videos and attractive setups, invite travelers to stop and explore. It’s not just about seeing; it’s about experiencing the brand.

Exclusive and Irresistible

Who doesn’t love something exclusive? By offering these Milka pralines only in travel retail, Mondelez taps into that special feeling of getting something unique. This exclusivity makes the chocolates more desirable, pushing travelers to buy them on the spot because they know they won’t find them just anywhere.

Perfect Timing

Why does timing matter? Launching ‘Say It With Milka’ in February, the month of love and gifts, was a brilliant move. Coupled with placing the product in busy international airports, they ensure maximum visibility and engagement. It’s all about being in the right place at the right time.

Understanding the Customer

Do you know what your customers really want? Mondelez clearly does. They understand the growing need for personalized and emotional gifting. By offering products that meet these needs, they not only satisfy their customers but also drive their own growth.

How You Can Use These Strategies

  1. Add a Personal Touch: Everyone loves a product that feels made just for them. By allowing customers to personalize their purchases, you can create a stronger bond with them.

  2. Use Eye-Catching Displays: Don’t underestimate the power of a good display. Make sure your products stand out and draw in customers with creative and interactive setups.

  3. Offer Something Unique: People love to feel special. Offering exclusive products can create urgency and make customers feel they’re getting something rare and valuable.

  4. Time It Right: Think about when your customers are most likely to buy your product. Launching at the right time can make a big difference.

  5. Know Your Customers: Pay attention to what your customers want and need. Use this knowledge to shape your products and marketing strategies to better meet their expectations.


The ‘Say It With Milka’ campaign is a shining example of how adding a personal touch, using attractive displays, offering exclusivity, perfect timing, and understanding customer needs can make a huge impact. Mondelez has shown us how to create a memorable and effective marketing campaign.

If you want to achieve similar success, consider working with UCT (Asia). They specialise in creating powerful marketing solutions that can help your business grow. Don’t wait to transform your strategies and boost your brand. Contact us today and start making your marketing dreams a reality.

Posted in