Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Raising a Toast: Creative Ways to Use Promotional Alcohol Merchandise for Your Brand Did you know that 83% of people are more likely to do business with a brand that gives them a promotional product, according to the PPAI Consumer Study? This is because promotional merchandise is much more than just free items. They’re powerful […]
Read MoreLuxury Branded Merchandise The market competition is cutthroat. Your brand has one shot to make a good first impression. If you want your brand name to really stick in people’s minds, if you want to distinguish yourself and remain at the top, luxury branded merchandise is the way to go! These items are the perfect […]
Read MoreHoliday Branded Merchandise Ideas If you’re a business owner planning your year-end campaigns, the last thing you want is for your holiday gift to be overlooked or forgotten. You want it to make people smile. You want people to use them. You want it to work hard for your brand even long after the holiday. […]
Read MoreExploring Licensed Merchandise: What It Is and Why It Matters for Brands and Consumers You walk into a store and on display a Spider-Man backpack or a T-shirt with your favourite football team’s logo on it. These are all examples of licensed merchandise: products that carry the names, logos, or characters from popular brands, shows, […]
Read MoreEco-Friendly Branded Merchandise Did you know that over 70% of today’s consumers say they will make purchasing decisions based on their concerns over environmental sustainability? This means that people are growing aware of the environment and expect the brands they choose to meet their needs without compromising on environmental sustainability. As a result of this […]
Read MoreExploring the Best Costa Coffee Merchandise of 2025: A Must-Have Guide for Coffee Lovers If coffee is a big part of your daily routine, then Costa’s coffee merchandise collection is made just for you. We love how practical, quality, and easy to use these items are, and we’re sure you’ll love them, too! Whether you […]
Read MoreBranded Packaging: Elevate Unboxing with Custom Designs You’ve worked hard to make a quality product. However, you’ll be missing a huge opportunity to impress your customers if you deliver the package in an ordinary box! This is why investing in custom packaging is important. It tells your customer that you care about details. It shows […]
Read MoreAs a startup, you don’t have the luxury of time or a big budget. You’re new to the game, trying to find your feet, so every penny matters. However, the simple truth is that people remember brands that offer them something of value. Be it a pen, a power bank, or a tote bag, people […]
Read MoreSports fans are passionate and loyal to the teams they support. To them, the game isn’t just watched, it’s experienced and lived. They bleed the colour of the team, chant, cheer, and show up in the rain or sun. It’s this emotional commitment to the sport that makes branded merchandise one of the most powerful […]
Read MoreWorking with a remote team has its own advantages, which include flexibility, access to global talent, and reduced overhead expenses. But there’s one major downside every business owner and team leader is all too familiar with. And it’s the feeling of disconnection. In the absence of face-to-face conversations or the office atmosphere, it’s common for […]
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