Branding

We’re all consumers. And as consumers, our purchasing decisions are mostly driven by objectives and incentives. Therefore, to win the battle for consumers and get them to engage, brands offer them a gift when they meet certain purchasing requirements. This strategy is known as the Gift With Purchase marketing. A well-planned and implemented Gift With […]

Just like Toblerone did with their special Eid al-Adha sleeves, eye-catching packaging can be a game-changer for your holiday sales! Think about it: during festive seasons, people are actively looking for gifts, and attractive packaging is the first thing that grabs their attention.  So, how can you use packaging to turn your brand into a […]

Combined social media and giveaway campaigns can be a powerful tool to drive brand awareness, increase engagement and traffic, and ultimately generate sales! Little wonder how big brands like Teremana Tequila get even bigger. They don’t just rely on fancy commercials (although those can be cool too). They come up with creative marketing campaigns that […]

A well-planned custom travel-exclusive merchandise strategy is a powerful tool that can help your business gain more reach and loyalty among your customers. In this post, we’ll talk about Shiseido, a leading Japanese beauty brand, introducing travel-exclusive merchandise sets in China. The sets are strategically timed for summer campaigns and are specially designed for travellers. […]

How do you make a mark and set yourself apart from the huge competition in your industry? The answer usually centres around innovation. You can look far and wide and you’ll discover a plethora of ideas. Whether it’s metaverse marketing or virtual reality (VR), technology can give you that edge. AR technology is a game-changer […]

Has it ever happened that you strolled through a mall and stumbled upon an eye-catching pop-up store? These temporary shops are a powerful marketing tool that can be used to create a sense of urgency and exclusivity that draws customers in. They offer a unique experience that makes shopping feel special and exciting. But how […]

As a business owner, one thing is certain: you want to make sure that your marketing endeavours are top-notch such that your customers remember you and maintain a positive mindset about your brand. As you already know, happy customers are loyal customers. But how can you achieve this? The answer? Gifts! Gift-giving as a marketing […]

When done right, tailoring experiences, offers, and services through personalization can strengthen the bond between your brand and consumers. Additionally, happy customers are more inclined to spread the word about a brand’s product, both to their friends and on social media. Therefore, the importance of implementing effective personalization strategies cannot be overemphasized. Speaking about creating […]

Penhaligon’s, a prestigious luxury fragrance brand, has created a captivating experience for travellers with its Festival of Flight at Incheon International Airport in South Korea. This aviation-themed event has turned the airport into a magical space; a space where passengers are wowed with immersive installations and pleasing scents that make their journey even better. This […]

Are you giving your all to your marketing campaigns? You pour your creativity and hard work into them, hoping for the best results. But are you doing everything you can to maximise their potential? In this post, we’ll explore how Moet Hennessey made a big impact at the Masters of Wines and Spirits in Singapore. […]