Branding

The PSI stands for Promotional Product Service Institute. It is the leading trade fair for the promotional products industry in Europe. Every year, it takes place in Düsseldorf, Germany, where it draws in thousands of exhibitors and attendees from across the globe to showcase the newest trends, advancements, and products in the promotional merchandise sector. […]

Promotional strategies are an attempt by business owners to communicate, convince, or influence customers’ decisions. Nearly all businesses use some type of promotion. Since business objectives differ greatly, promotional strategies also vary. If your goal is to prompt a response from your target audience to increase sales, spread awareness about your brand, and build a […]

Gift with Purchase (GWP) campaigns are tried and tested promotions to attract customers and increase average order value. Businesses usually offer this in the form of a free item upon the purchase of a qualifying product or service. This strategy can help brands drive sales, improve brand awareness, and boost customer loyalty. In this article, […]

This August, travelers at London Gatwick North can expect a new travel-retail exclusive product from Family-owned spirits brand, Silent Pool Gin called the Mediterranean Expression. This offering is a special blend designed to capture the essence of the Mediterranean. Surely, it’s a launch to look forward to as it comes with a unique marketing strategy […]

The RemaDays Trade Fair, which has recorded 18 past editions, is one of the largest trade fairs in the world for the promotion and advertising industry. The event is held annually in Warsaw, Poland, and provides a platform where global experts gather to showcase the latest trends, technologies, and innovations. The 2025 edition is expected […]

Promo Show is a global event focused on advertising and printing, perfect for businesses looking for fresh ideas in marketing, textile printing, branding, promotional items, and more. It’s the ultimate platform for industry experts to showcase cutting-edge trends, technologies, and innovative products. What is the Difference Between a Trade Show and a Trade Fair?  Trade […]

Point of sale (POS) activation is a marketing strategy for engaging customers and boosting sales right at the point of purchase. It involves crafting an inviting and unforgettable display or experience at the Point of Sale, such as a checkout counter or retail shelf. This can include interactive displays, promotional materials, or themed decorations that […]

Nestlé recently launched a new line of sustainable chocolate exclusively for travel retail. This move is part of Nestlé International Travel Retail’s commitment to innovation and sustainability. It’s also a move that aims to increase the sales of the food and beverage brand. Here are three key strategies Nestlé uses to promote and sell their […]

Merchandise World is the UK’s largest promotional merchandise trade exhibition. Every year, it has thousands of attendees from business leaders and their teams to suppliers and visitors. This premier event provides suppliers, distributors, and end-users the perfect platform to discover new products, generate new ideas, learn from educational sessions, and build relationships. Holding twice annually […]

The concept of Gift with Purchase (GWP) in marketing is that brands offer customers a free gift when they buy a specific product or reach a spending target. The gifts are usually designed to add value to consumer’s purchases. For example, “free skincare kit with any $500 purchase”. GWP are important because they help brands […]