Branding

Visibility plays a key role in impacting consumer perception and buying behavior. In the competitive retail industry, product presentation can significantly influence purchasing decisions. Retailers and business owners must focus on their customers’ experiences, presenting merchandise in a way that engages their imagination and persuades them to buy. Dewar’s Double Double Stone Toasted is our […]

If you’re trying to make your retail space successful, one element is even more important than the product you sell — the retail store design itself! Deciding which items to go in which aisles, which blend of colors to use, and what location the space stands (or doesn’t stand), helps determine how customers feel and […]

In travel retail, travelers are potential customers. But how do you win them over considering the number of other brands vying for their hearts and money, too? This is a challenge that most brands face every day. And while some brands are clueless about what to do, others know and use killer strategies to stay […]

Exclusivity in marketing is a strategy that creates more value and desirability around a product, service, or experience. When a product or service is exclusive, customers see it as more appealing and tend to go after it more than they would the normal ones. This post will discuss Armani Beauty’s festive gift house retailtainment at […]

Prada’s newest pop-up store in Hainan is causing a stir with its lively and interactive spring gift-giving promotion. Tailor-made to captivate and retain customer interest, Prada’s innovative digital experience at the pop-up store showcases the brand’s dedication to improving customer engagement through cutting-edge strategies. But what if you could implement similar strategies in your own […]

We’re all consumers. And as consumers, our purchasing decisions are mostly driven by objectives and incentives. Therefore, to win the battle for consumers and get them to engage, brands offer them a gift when they meet certain purchasing requirements. This strategy is known as the Gift With Purchase marketing. A well-planned and implemented Gift With […]

Just like Toblerone did with their special Eid al-Adha sleeves, eye-catching packaging can be a game-changer for your holiday sales! Think about it: during festive seasons, people are actively looking for gifts, and attractive packaging is the first thing that grabs their attention.  So, how can you use packaging to turn your brand into a […]

Combined social media and giveaway campaigns can be a powerful tool to drive brand awareness, increase engagement and traffic, and ultimately generate sales! Little wonder how big brands like Teremana Tequila get even bigger. They don’t just rely on fancy commercials (although those can be cool too). They come up with creative marketing campaigns that […]

A well-planned custom travel-exclusive merchandise strategy is a powerful tool that can help your business gain more reach and loyalty among your customers. In this post, we’ll talk about Shiseido, a leading Japanese beauty brand, introducing travel-exclusive merchandise sets in China. The sets are strategically timed for summer campaigns and are specially designed for travellers. […]

How do you make a mark and set yourself apart from the huge competition in your industry? The answer usually centres around innovation. You can look far and wide and you’ll discover a plethora of ideas. Whether it’s metaverse marketing or virtual reality (VR), technology can give you that edge. AR technology is a game-changer […]