Who doesn’t want to see their business grow? Certainly not you!
Wanting to develop your brand and knowing what to do to achieve are two different things. And that is where UCT (Asia) comes in!
You see, there are several marketing strategies you can use to develop your brand. However, one marketing tool we really need to appreciate is the power of exclusive packaging. In today’s post, we’ll set our sights on Delhi’s limited-edition packaging design for Royal Salute 25-Year-old whisky.
In this campaign, Delhi Duty Free is joining hands with Pernod Ricard Global Travel Retail. These two have unveiled a collector’s item that embodies the essence of luxury and exclusivity. Crafted with precision, Royal Salute‘s 25-year-old blend is encased in a bespoke flagon, adorned with opulent gold detailing, and crowned with a jewel-like stopper. And guess what? This limited-edition packaging is inspired by the vibrant city of Delhi!
5 Benefits of Good Design in Brand Development
How does good design contribute to your brand development? Let’s find out:
1. Enhanced Brand Recognition
Imagine your product standing out among a sea of competitors. With well-designed packaging like the Royal Salute 25-Year-Old limited edition, your brand becomes instantly recognizable. Consistency in design elements promotes brand recall and strengthens brand identity.
2. Increased Perceived Value
Your product is not just a commodity; it’s an experience. The intricate design and premium materials used in the Royal Salute packaging elevate the perceived value of the whisky. Customers are willing to pay a premium for exclusive and luxury products.
3. Improved Customer Experience
The moment a customer lays eyes on your product, it’s like embarking on a journey. From the weight of the flagon to the smoothness of the stopper, the Royal Salute 25-Year-Old packaging offers a tactile experience. Good design enhances the overall customer experience and leaves a lasting impression.
4. Effective Storytelling
Every brand has a story to tell. Through thoughtful design elements, such as the gold detailing inspired by Delhi’s dynamism, the Royal Salute packaging tells a story of heritage and sophistication. Effective storytelling creates an emotional connection with consumers and promotes brand loyalty.
5. Differentiation in the Market
In such a competitive market as the liquor industry, standing out is paramount. The Royal Salute 25-Year-Old packaging sets itself apart with its unique design; a design that captures the essence of Delhi’s vibrancy. Good design enables your brand to carve out a niche and attract discerning consumers who appreciate attention to detail.
In conclusion
The Royal Salute 25-Year-Old limited edition packaging demonstrates the importance of good design in brand development. From enhancing brand recognition to increasing perceived value, well-crafted packaging plays a pivotal role in shaping consumer perception.
What Can We Offer?
With several years of experience and a wide range of growing networks in Asia, UCT(Asia) works with the best product designers in the industry.
So, are you finally ready to leverage the power of good design and use it as fuel to take your brand higher?
Contact us today to get started!
