Nestlé, one of the world’s largest food and beverage companies, advertised their brands – Milo, Bear Brand and Nido differently to increase sales. They use an array of on-pack and in-pack promotional offers, as well as branded point-of-sale and merchandising materials to drive awareness and sales.
Nestlé has a long history of using branded advertising to increase brand awareness and sales. Some of their most famous campaigns include the ‘Have a Break, Have a Kit Kat’ campaign, which ran for over 40 years.
One of the ways is using branded advertisements. Branded advertisements are commercials or print ads specifically for a branded product or service. They can be used as part of a larger branding campaign or as a standalone initiative to generate interest in a product or service.
Branded advertisements are valuable for several reasons. First, they allow a company to control the messaging around their product or service. This means that the company can ensure that all communications about the product are consistent and accurate. Additionally, branded advertisements create an association between the product and the company behind it. This can help customers remember the product and may make them more likely to buy it in the future.
Check out these creative ways Nestlé uses brand advertising:
POS Display
Nestlé Milo is one of the company’s flagship products, and they use a variety of marketing tools to promote it. One such tool is POS displays.
POS displays are essentially advertising materials that are placed in close proximity to the product they’re promoting. They can be in the form of posters, stickers, or even mannequins dressed in branded clothing.
Because they’re highly visible, Customers are likely to see them as they’re browsing the store shelves. This increases the likelihood that they’ll notice the product and remember it later.
They’re also very effective at interacting with your potential customers. This means that customers can engage with them directly, which can create a stronger connection between them and the product.
Milo giveaway set
For example,Milo uses all its products combined together as a promotional giveaway for its customers. It’s not just a good marketing strategy; it’s also a practical one because customers will use it again for years to come. The various types of products Milo uses for its gift set are:
– 1 x Milo drink tin
– 1 x Milo chocolate tin
– 1 x Milo branded mug
– 1 x Milo branded notebook
– 1 x Milo branded pen
If you would like to promote your giveaway items such as custom POS displays or giveaway items, we have a plethora of options for you to choose from. So, get in touch with us.
On-Pack Promotion
On-pack promotions are a type of marketing that involves giving customers incentives to purchase a product by including promotional offers on the packaging. These offers can take many different forms, such as discounts, free items, or bonus points. This means that they don’t have to go through the hassle of looking for a coupon or redeeming a voucher. They can simply purchase the product and receive the offer automatically.Additionally, it creates impulse buying because customers are more likely to purchase a product if they know that they’re getting a good deal.
Nido Marketing gifts
Marketing gifts are a great way to promote your product or service. By giving customers a free gift with purchase, you can increase sales and create a stronger connection between them and your brand.
With a range of fun and engaging gifts available, there’s something for everyone. So, when you create your next marketing campaign, be sure to target your audience right.
Contact UCT(Asia)
At UCT(Asia), we have expertise in ways to make your marketing campaigns effective.
With several years of experience in FMCG industry product sourcing, UCT(Asia) is well versed in the various techniques and skills required to manufacture promotional items that give your brand the marketing boost it needs at an effective cost. We work with the best product designers and merchandise manufacturers in the industry. We also partnered with the finest marketing strategist and experts just to give you the best marketing directions you need for your business.
Contact us for your marketing solution today!
