Italicus Ignites Customers’ Creative Spark With a Global Art Contest: Promotional Gift Box, €1,000 Prize, and more!

Do contests still hold power in this era of marketing? Absolutely, they do! They offer a unique opportunity to engage your audience, boost brand awareness, and even generate valuable user-generated content. But what truly makes a contest stand out and capture the hearts (and creative minds) of your customers?

Italicus answers this question with its unique “Creative Talent – Cities Reimagined” contest campaign.

Before we get into the contest details, let’s introduce Italicus, a brand that embodies the spirit of Italian artistry and craftsmanship. Their iconic aperitivo, housed in a stunning bottle reminiscent of a Roman column, blends citrus, floral, and herbal notes for a unique and refreshing taste.

Now, let’s talk about the details. This contest demonstrates how dedicated Italicus is to promoting creativity and establishing a connection with its audience. It’s a global competition that invites artists from 14 select cities to reimagine their chosen city through various mediums like photography, illustration, painting, and even animation.

The campaign doesn’t just provide a platform to showcase artistic talent, it also captures the essence of these cities, their uniqueness, and the emotions they evoke.

5 Reasons This Contest is a Masterpiece

This contest masterfully combines several key elements to create a recipe for marketing success. Let’s explore these five impressive elements that make this contest stand out:

1. A Coveted Prize Package

More than just recognition, winners receive a €1,000 cash prize, a digital exhibition of their work, social media exposure across Italicus and partner channels, and a complimentary Italicus gift box. This compelling combination of financial reward, professional recognition, and brand association makes participation truly worthwhile.

2. Openness and Inclusivity

The contest welcomes artists from diverse backgrounds and skill levels, encouraging a global exchange of creative perspectives. This inclusivity broadens the reach and potential impact of the campaign, attracting a wider audience and fostering a sense of belonging.

3. A Seamless Entry Process

The entry process is designed for ease and accessibility. Participants can submit their artwork online through a user-friendly platform, ensuring a smooth and efficient experience. This attention to detail encourages participation and removes any unnecessary barriers for potential entrants.

4. Power of Choice

The contest doesn’t limit artists to a single medium. They can express themselves through photography, digital art, painting, or even animation, allowing for a diverse range of submissions and showcasing the versatility of artistic expression.

5. Celebration of Community

The online public vote adds an interactive element, allowing art enthusiasts worldwide to participate and discover new talent. This fosters a sense of community and shared appreciation for artistic expression.


With its focus on inclusivity, creativity, and a celebration of art and culture, the “Art of Italicus” contest serves as an inspiration for any brand looking to engage its audience in a meaningful way. Remember, effective marketing is about creating connections and leaving a lasting impression.

The Answer to Your Marketing Problems: UCT (Asia)

At UCT (ASIA), we understand the power of creative campaigns and strategic marketing solutions. We believe that contests like “Art of Italicus” offer a unique opportunity to connect with your audience, generate buzz, and achieve your marketing goals.

Our team of experts can help you conceptualise, design, and execute captivating contests that resonate with your target audience and deliver measurable results. Contact us today and let’s unlock the creative potential of your marketing campaigns!

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