Since after the Covid-19 pandemic when the travel industry much like everything else was put on hold, the industry has recorded massive growth at a rapid pace.
This growth, as you know, means more competition. That has resulted in brands from different sectors of the industry working tirelessly to improve their marketing solutions to provide better experiences to their customers. It’s about coming up with innovative solutions and setting themselves apart from their competitors.
So, how can brands stay ahead of competitors? We have collected a few pieces of advice from Jack Daniel’s.
Jack Daniel’s is a leading travel retailer and concessionaire that has transformed the travel experience at these airports with a diverse and strategically chosen selection of dining and retail options.
This article explores Jack Daniel’s strategy and dives into five key reasons why replicating this retail marketing concept can benefit your business. Let’s get straight into it!
3 Reasons Why You Should Replicate This Concept
Cater to Diverse Tastes and Preferences
Jack Daniel’s understands that travellers have varied needs and desires. By offering a variety of food and beverage (F&B) options, they cater to a wider audience. Nashville Airport boasts Tex-Mex cuisine at TX/MX, alongside Nashville staples like Bongo Java coffee and Jimmy John’s sandwiches.
Similarly, Salt Lake City features Vessel Kitchen, offering a fine-dining experience with a casual twist. This approach ensures there’s something for everyone, encouraging longer stays and repeat visits.
In your business, consider offering a diverse product range or service options to cater to a wider clientele.
Create a Destination Within a Destination
By curating a unique selection of F&B and retail options, Paradies Lagardère transforms airports into destinations themselves. Travellers are no longer simply waiting for their flights; they’re actively engaged in the space, exploring the shops and enjoying a delicious meal.
Think about how you can create a similar atmosphere in your business. Offer experiences or complementary services alongside your core product to give customers a reason to linger and explore.
Think about how you can create a similar atmosphere in your business. Offer experiences or complementary services alongside your core product to give customers a reason to linger and explore.
Enhance Customer Experience and Brand Image
A thoughtfully curated selection of F&B and retail elevates the customer experience. Jack Daniel’s demonstrates a commitment to quality and variety, creating a positive brand image and association with their services.
By paying close attention to detail and offering high-quality products or services, you can create a positive customer experience that strengthens your brand image.
In conclusion
Cater to diverse tastes, embrace local flavours, create a destination experience and enhance customer experience. These are the steps to unlocking new growth opportunities for your brand.
Ready to implement this winning strategy? Look no further than UCT (Asia)! We can help you create a perfect retail experience for your customers. From POS displays to branding, packaging, and more, we’re committed to providing you with top-notch services that will help your brand stand apart.
Contact us today and let us take your brand to the next level.
