Search Results: promotional

The travel retail space, all over the world, is a crowded marketplace where shoppers’ attention is fleeting. The nature of this marketplace sets brands up in a fight to stand out. But how can a brand stand apart from its competitors in this space? Did I hear you say POS displays? Yes! With a striking […]

Contest marketing is a strategic approach to brand promotion. It stands as a vital pillar for enhancing brand visibility. As you continuously look for ways to expand your reach and engage with your target audience, engaging your audience in a competition not only promotes excitement but also establishes a direct connection. Imagine you, as a […]

Hennessy, renowned for its exceptional cognac, recently took the spotlight in Singapore with a dazzling pop-up display that left both locals and tourists in awe. This flamboyant showcase was not just about the exquisite cognac; it was an immersive experience that blended tradition, innovation, and a touch of the extraordinary. What Made the Pop-Up Display […]

Have you heard of the fancy new Glenmorangie boutique that just popped up at Heathrow Airport Terminal 2? If you haven’t, we’ve got you covered! So what really is this place? Well, some people say it’s a store, but mind you, this boutique is not just any store. It’s a beautiful oak-clad haven that whisks […]

Camus Cognac is a brand of cognac that has been in production since 1863. Their products are sold in most countries and almost every international airport in the world. Today’s article is inspired by our team’s recent visit to the vibrant city of Hong Kong, China where we witnessed this impressive pop-up display that attracted […]

Seasonal gift-giving is a long-standing custom where people express love and appreciation to one another by exchanging thoughtful gifts. Acknowledging the significance of this custom, Cadbury expertly incorporates its delicious products into the world of festive gifting, adding a touch of sweetness to cherished moments. Focusing on the Easter celebration, Cadbury has unveiled a campaign […]

When you meet a successful business person, one question you’re inclined to get answers to is this: what are the secrets behind the success? It’s the same when you meet a very strong 80-year-old who does everything for themselves, you’d want to know the secrets to such longevity and good health. The same applies to […]

The dragon isn’t just a mythical creature; it’s a symbol of power, prosperity, and good fortune. Over the years, clever brands have harnessed the dragon’s symbolism to captivate audiences during the Lunar New Year festivities. From iconic logos to limited-edition releases, the dragon has become a marketing charm that wins over customers’ hearts. In this […]

Baileys has secured the coveted title of ‘official Eurovision Song Contest partner’ for the next three years. This marketing coup, inked for an undisclosed sum, is set to kick off with May’s Eurovision contest, hosted in the UK. Rather than act from the usual marketing playbook, Baileys aims to shake things up with a fresh […]

Have you ever wondered what makes up a successful campaign? The answer doesn’t lie far away from the strategic use of point-of-sale displays, Gift-With-Purchase offerings, and promotional merchandise. These are not just marketing tools, they’re the heartbeat of a winning campaign! Aperol, the Italian brand, has taken the Australian market by storm with its recent […]