How do you make a mark and set yourself apart from the huge competition in your industry?
The answer usually centres around innovation. You can look far and wide and you’ll discover a plethora of ideas. Whether it’s metaverse marketing or virtual reality (VR), technology can give you that edge.
AR technology is a game-changer for product marketing. Understanding its impact on the marketing world can enhance your marketing campaign.
Take Shiseido for instance. The leading beauty brand introduced an AR game as part of its marketing campaign in Hainan. The game, integrated into their retail experience, allowed customers to interact with Shiseido products in a virtual environment. By using their smartphones, customers could engage in a fun, immersive game that entertains and educates them about Shiseido’s product range. This innovative approach significantly boosted customer engagement and enhanced their overall shopping experience.
So Can AR Games Really Enhance Customer Engagement?
Yes!
AR marketing has the power to change the way your customers interact with your business and ultimately drive sales. From enhancing your product demonstrations to offering a tailored shopping experience, AR offers a wide range of advantages that can set your business apart in the current competitive market.
Here’s how:
Interactive Experience
In the past, marketing used to be all about passive browsing – like the billboards you see while going about your business. But with augmented reality (AR) games, things have changed. Your customers can walk around with their phones, and instead of boring ads, they stumble upon interactive games or puzzles related to a product.
This kind of browsing is anything but passive – it’s a whole new level of fun and engagement with marketing messages. Also, this level of interaction keeps customers in-store longer, increasing the likelihood of purchase.
Educational Value
Aside from being a design that gives customers a novel and exciting experience, AR games can also be designed to educate customers about the products in a fun and engaging way. For example, in Shiseido’s AR game, customers learned about the benefits of different skincare products by completing various game tasks. This interactive learning helps customers make informed purchasing decisions, boosting their confidence in the brand.
How Can You Connect AR Innovation to Your Business?
At UCT (Asia), we understand the power of innovative marketing strategies. Just like Shiseido’s successful AR game, we can help you create interactive and engaging experiences for your customers. Our platform offers a similar cutting-edge technology that can be tailored to your brand’s needs.
We’ve worked with several top brands who utilized our AR technology to launch a ‘Virtual Beauty Consultant’ game. Customers could explore product benefits and receive personalised skincare advice through an interactive AR experience, leading to a 35% increase in customer engagement and a 20% boost in sales.
Imagine your customers exploring your product range through an immersive game that educates and entertains. Whether it’s a virtual treasure hunt in your store or an interactive product demo, our AR solutions can enhance your marketing strategy and drive customer engagement.
Reach out to us now and take the first step towards a more interactive and successful marketing campaign.
