Have you ever stopped to think about how the holiday season impacts a brand’s marketing approach? It’s fascinating to observe how companies adapt their strategies to the festive season. Don’t you agree?
The arrival of the holiday season is a time for joy, family gatherings, and of course, marketing opportunities for brands. As the year draws to a close and people prepare to celebrate with friends and loved ones, businesses take advantage of this festive period to promote their products and services. One way they do this is by offering branded holiday merchandise.
Starbucks is one brand that has mastered the art of holiday branding. Every year, the coffee giant releases a line of festive-themed merchandise, including mugs, tumblers, ornaments, and even apparel. These products are not only popular with customers, but they also help to create a strong brand association with the holidays.
If you’re looking to learn from Starbucks’ success and use branded holiday merchandise to your advantage, here are five marketing hacks you can use:
1. Tap into the power of emotions.
The holidays are a time when people are feeling emotional. They’re feeling nostalgic, grateful, and generous. Tap into these emotions with your holiday merchandise. Create products that evoke positive feelings and that people will want to associate with the holidays.
You can do this by using holiday-themed colours and designs, or by creating products that are specifically designed to be used during the holidays. For example, you could create a mug with a snowman design, or a tumbler with a holiday greeting.
2. Create a sense of urgency.
The holidays are a busy time, and people don’t have a lot of time to shop. Make your holiday merchandise stand out by creating a sense of urgency. Offer limited-edition products or run special promotions.
You can do this by creating a countdown to the holidays on your website or social media pages. You can also offer discounts for early shoppers, or for people who purchase a certain amount of holiday merchandise.
3. Make it personal.
People love to receive personalized gifts. Offer holiday merchandise that can be customized with names, initials, or even photos. This will make your products even more appealing and memorable.
You can do this by offering a variety of customization options, such as different font colours and styles. You can also offer to engrave messages or photos onto your products.
4. Offer a variety of products
Your holiday merchandise should include a variety of products to appeal to a wide range of customers. This could include mugs, tumblers, ornaments, apparel, and even food or beverages.
You can offer a variety of products in different colours, sizes, and styles. You can also offer products that are priced at different points to appeal to a variety of budgets.
At UCT (ASIA), we’re passionate about helping businesses succeed. We offer a wide range of marketing services, including product design, promotional products, and marketing campaigns. We can help you create branded holiday merchandise that will make a lasting impression on your customers.
Don’t miss out on the opportunity to capture the holiday spirit and boost your brand with branded merchandise. Contact us today to learn more about how we can help you.