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Combined social media and giveaway campaigns can be a powerful tool to drive brand awareness, increase engagement and traffic, and ultimately generate sales! Little wonder how big brands like Teremana Tequila get even bigger. They don’t just rely on fancy commercials (although those can be cool too). They come up with creative marketing campaigns that […]
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A well-planned custom travel-exclusive merchandise strategy is a powerful tool that can help your business gain more reach and loyalty among your customers. In this post, we’ll talk about Shiseido, a leading Japanese beauty brand, introducing travel-exclusive merchandise sets in China. The sets are strategically timed for summer campaigns and are specially designed for travellers. […]
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How do you make a mark and set yourself apart from the huge competition in your industry? The answer usually centres around innovation. You can look far and wide and you’ll discover a plethora of ideas. Whether it’s metaverse marketing or virtual reality (VR), technology can give you that edge. AR technology is a game-changer […]
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Has it ever happened that you strolled through a mall and stumbled upon an eye-catching pop-up store? These temporary shops are a powerful marketing tool that can be used to create a sense of urgency and exclusivity that draws customers in. They offer a unique experience that makes shopping feel special and exciting. But how […]
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As a business owner, one thing is certain: you want to make sure that your marketing endeavours are top-notch such that your customers remember you and maintain a positive mindset about your brand. As you already know, happy customers are loyal customers. But how can you achieve this? The answer? Gifts! Gift-giving as a marketing […]
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Impulse buying is a fascinating phenomenon that plays a significant role in the retail industry. It refers to unplanned purchases made by consumers, often driven by sudden and powerful urges. Understanding the psychological triggers behind impulse buying can help retailers design their environments to encourage these spontaneous purchases. This article delves into the psychological aspects […]
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In the bustling world of retail, the moment of purchase is crucial. It’s when retailers can maximize their sales potential by influencing final purchasing decisions. This pivotal point, known as the point of sale, is where transactions are completed and customers make their ultimate choices. An effective strategy retailers use to leverage this moment is […]
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When done right, tailoring experiences, offers, and services through personalization can strengthen the bond between your brand and consumers. Additionally, happy customers are more inclined to spread the word about a brand’s product, both to their friends and on social media. Therefore, the importance of implementing effective personalization strategies cannot be overemphasized. Speaking about creating […]
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Point of Purchase (POP) displays are essential tools in the retail industry, serving as strategic mechanisms to capture consumers’ attention and drive impulse purchases. These displays are strategically placed in high-traffic areas to ensure maximum visibility and engagement with potential buyers. Understanding the various types of POP displays and how to utilize them effectively can […]
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Penhaligon’s, a prestigious luxury fragrance brand, has created a captivating experience for travellers with its Festival of Flight at Incheon International Airport in South Korea. This aviation-themed event has turned the airport into a magical space; a space where passengers are wowed with immersive installations and pleasing scents that make their journey even better. This […]
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