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Making great products is one thing, but growing your brand is another. If you own a fashion brand and want to sell your products in other countries or offer more products, licensing your fashion brand for merchandise is a good way to achieve this. You don’t have to open stores or handle new production. You […]

Over the past two decades, consumer behaviour has seen major changes. More people now prefer to see, touch, and feel before they believe. They now want real-life experiences, unplanned interactions, and authenticity. That’s what experiential marketing is all about. It’s a process for brands to connect with consumers through experiences. These experiences are personal to […]

How can agricultural businesses really build long-term brand identification and customer loyalty in a competitive market? Think about this: Promotional products generate an average ROI of $6.41 for every $1 spent, which makes them an excellent and cost-effective promotional item. For farmers and agri-businesses, this remarkable return means that custom branded products are not a […]

The biggest problem for most startups, especially those in the wellness industry, is how to distinguish themselves and create a brand that will be remembered. Every day, new fitness apps, gyms, and wellness products are coming out; hence, exposure is everything. Now, if you’re facing the same challenge, how do you get your brand out […]

The success of a company depends not only on its external reputation, but also on whether it has a strong internal culture. In a successful organization, the employees must be happy and healthy. Instilling this critical internal branding and culture can be done in several ways. However, strategically using branded wellness kits has proven to […]

You have NFT launches here and there, token projects everywhere, each with its own hype. This hype draws people in, and communities are built, but in a twinkle, the energy fizzles out. Because hype brings people in, but it’s the connection that keeps them around. Therefore, many crypto brands are now realizing that the most […]

We understand the importance of the charitable works you’re doing as a non-profit organization. However, even the best causes often go unrecognized and underfunded due to a lack of visibility. If you’re underfunded and seeking more recognition for your life-changing work, consider branded merchandise! Branded merchandise is a sellable product that has your branding. These […]

Custom Promotional Products for Bookstores and Literary Events As a book shop owner or a literary events planner, you need more than a wonderful range of books or an interesting speaker to attract customers, entertain, and connect with people. You need the magic of custom promotional products to help you build a community, improve your […]

In 1981, American Airlines introduced the first airline loyalty program, known as AAdvantage. This program offered passengers the chance to earn points as they travelled, which could then be converted into free tickets or upgrades. It was a masterful idea designed to promote brand loyalty and ensure customer return. However, with almost every airline offering […]

Ignoring your HR team is one of the fastest ways to damage your company from the inside. When the people who manage your talent, their performance, and the general workplace culture feel underappreciated, everything might start to fall apart. The wrong people get hired, the good ones you have start leaving, and the productivity levels […]