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As far as marketing is concerned, whether you’re in the spirits and beverage industry, or the clothing industry, the packaging of your product is important. It serves as the first point of contact between your products and potential customers. Therefore, your packaging should be designed in a way that attracts these customers in the most […]
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Have you ever stumbled upon a social media post that made you stop scrolling? A post that left you craving something you didn’t even know you wanted? Aha! That’s the magic of effective marketing in the digital age. As we know, social media has become the canvas upon which brands can paint their stories. However, […]
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Are you seeking inspiration to revitalise your brand’s identity? Do you aim to foster a deeper connection with your audience through artistry and community engagement? Or do you crave collaborations that not only drive sales but also leave a lasting impact? If so, then pay close attention to Starbucks‘ latest partnership with artist Damon Brown. […]
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Having been at the forefront of several innovative marketing campaigns in Japan and across Asia, Starbucks, the renowned coffee brand is now taking things to a whole new level with its latest campaign: customized augmented reality and gift envelopes. From Tokyo to Osaka, Starbucks Japan is embracing technology like never before. Imagine sipping your perfectly […]
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Welcome to our blog post where we dive into the captivating world of Gifts With Purchase (GWP) with UCT Asia. Whether you’re a savvy shopper or a business looking to enhance customer engagement, understanding the allure and benefits of GWP offers is essential. Let’s explore what GWP entails and discover exciting examples that showcase this […]
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In the dynamic world of retail and marketing, Gifts With Purchase (GWP) have emerged as a powerful strategy to drive sales, enhance customer loyalty, and spotlight key products. Join us as we explore the strategic purpose behind GWP and how businesses leverage this enticing offer to achieve their marketing objectives with UCT Asia. I. The […]
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Being the first to pioneer something in marketing can be quite a challenge. You’re thinking, would it be a success? How would people receive it? Yet, Starbucks Korea has fearlessly ventured into new territory with the announcement of its groundbreaking NFT project, ‘STARBUCKS STAR LIGHT’, revolutionizing the coffee industry in Asia. This article aims to […]
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Gifts With Purchase (GWP) are a popular marketing strategy used by brands to entice customers and enhance the shopping experience. One of the key aspects of GWP is the variety of gifts offered to customers. Let’s delve into the different types of GWP and how they benefit both businesses and consumers with UCT Asia, a […]
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In today’s post, we’ll share several key strategies from Smirnoff’s incredible campaign to help spice up yours. Smirnoff is a renowned brand of vodka. Owned and produced by British company Diageo, the iconic brand has taken the game to a higher level with its latest campaign tagged “We Do Us.” So what is this campaign […]
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Living in today’s tech-driven world, brands and retail stores must embrace digital technology for making sales and important marketing decisions. By leveraging digital technology, businesses can combine physical and digital data, gaining valuable insights into customer behavior and improving overall strategy. This is not to say that brick-and-mortar stores will go extinct anytime soon – […]
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