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To know that buyers are hellbent on purchasing your products can be heart-drenching, and this shows how successful you are. However, becoming a brand mogul does not come with ease. In becoming a successful brand owner, you must leave your shell, perhaps your comfort zone, and strive for the best. Hitherto, some brands are still […]
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Gifts leave unique imprints on the minds of the people they are gifted to. Sometimes, people find gifts more fascinating than mere tangible money. Travelling without a gift for your loved ones can be so embarrassing. It could mean disappointment, hatred, selfishness, and so many other attributes according to the reflective interpretation by the person […]
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Airport Duty-Free stores are a wild place. It is a competitive retail environment where travellers are spoilt with many options. As a result of this fierce marketing competition, brands must ensure to employ marketing strategies that are not just effective but also unique. In a bid to succeed in such a competitive marketing environment, we’ve […]
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Baileys are at it again! This time, they’ve shocked its customers with its extraordinary marketing, featuring its newest product, the Baileys Birthday Cake. The liquor brand ran a travel retail gift-with-purchase campaign, giving away personalized gift tags to lucky travellers. More about Baileys’ Birthday Cake Promo During one of our trips, we saw this promo […]
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Liquor drinks sold at airport duty-free shops fall under high-end products. And now more than ever, the liquor drinks sector has become fiercely competitive with the introduction of new liquor products in the market. As a brand looking to succeed under the tough climate of airport duty-free, a continuous evolution of ideas and concepts is […]
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Influencer marketing is no longer just a buzzword. It’s a pivotal strategy for brands looking to establish trust, reach broader audiences, and most importantly, increase sales. When it comes to branded merchandise, the magic touch of influencers can skyrocket the desirability and demand for your products. Here’s how to harness the power of influencer marketing […]
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In today’s evolving market landscape, where the digital realm seems to outshine everything else, integrating offline strategies can seem like an anachronistic approach. However, seasoned marketers know that the most successful brand strategies seamlessly weave together both online and offline threads. Branded merchandise, which can create tangible touchpoints for consumers, is an ideal arena to […]
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In today’s competitive market, brands are constantly seeking innovative ways to stand out. One such strategy that has proven effective over the years is the use of branded merchandise. With the added trend of sustainability, branded merchandise is not just about visibility but also about making a statement of responsibility. What is Branded Merchandise? Branded […]
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In the vibrant world of visual branding, illuminated signs have long held a special place. They catch the eye, make a statement, and can become iconic symbols of the brands they represent. Two types of illuminated signs, in particular, have been lighting up the branding landscape: LED and neon signs. Neon Signs: The Classic Glow […]
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In the bustling world of branding, merchandise remains a strong pillar in the cathedral of marketing. With every passing year, we witness a plethora of novel trends and groundbreaking innovations in this domain. As we step into a new era of consumerism, let’s shed light on the hottest 7 trends and the freshest strategies shaping […]
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