Do you ever wonder how established brands consistently generate excitement and sales? We have the answer right here in this article. We’re talking about Cadbury’s “Fingers Crossed” promotion in the UK. So what is this campaign about? In this simple yet effective campaign, Cadbury transformed a classic candy bar into a potential goldmine for consumers, […]

Do you remember the excitement of browsing shelves packed with movies in a video store, picking out the perfect one for a Friday night with friends?  Imagine that feeling recreated for a modern audience, but with refreshing hard seltzers and classic arcade games instead.  This is exactly what Arizona Hard achieved with its recent pop-up […]

Are you ready to take your brand’s marketing game to the next level this Lunar New Year? Or are you interested in captivating your customers with a unique and culturally immersive experience?  Well, look no further! Walker’s Shortbread has set the stage for an unforgettable Lunar New Year-themed activation at London Gatwick Airport, and you’re […]

On-pack promotions are a popular marketing strategy used to enhance consumer products. They help products stand out on shelves and online stores, which are filled with countless options. This strategy is widely used in the retail industry and allows brands to promote their products by partnering with other brands or services. In today’s market, on-pack […]

When it comes to brand collaborations, sometimes the most unexpected pairings can create magic. That’s certainly the case with Unilever’s recent partnership with UK-based fashion brand Notjust Clothing for a line of limited-edition Christmas jumpers. This collaboration is a strategic move by both brands to tap into new markets and boost their brand image. Unilever’s […]

Since its inception, the use of QR codes has seen a huge rise in popularity across various industries. From retail to hospitality, different brands have embraced this technological marketing strategy to engage with consumers in innovative ways. However, amidst the buzz surrounding QR codes, it’s not just the technology itself that catches our attention; it’s […]

Have you ever wondered why certain liquor bottles catch your eye effortlessly? Picture yourself strolling through a duty-free store, surrounded by an array of choices. Amidst them, Royal Salute’s exclusive bottle design stands out. What’s the secret behind its attraction? In this blog, we discuss Royale Salute’s exclusive bottle design.  What makes them more than […]

At UCT (ASIA), we are constantly searching for unique ideas that engage audiences and improve brand activations. One strategy that has gained rapid recognition in recent years is the incorporation of 3D digital art. This post will examine Royal Salute’s captivating 3D digital art activation and explain how this creative approach might improve your own […]

Do you want to increase your rate of sales as well as your brand awareness? Well, look no further! Tribute Brewery has come up with a creative plan to do just that, and it involves everyone’s favorite sport: rugby! What is this campaign about? As the Rugby World Cup moved towards the knockout stages, Tribute […]

What better way is there to promote your spirit and beverage brand than to offer something different to the customers? By ‘different’, we’re not necessarily talking about the products you dish out. Offering something different, in this context, could mean offering fresh ideas that are a delight to the eyes. For example, one powerful move […]