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Penhaligon’s, a prestigious luxury fragrance brand, has created a captivating experience for travellers with its Festival of Flight at Incheon International Airport in South Korea. This aviation-themed event has turned the airport into a magical space; a space where passengers are wowed with immersive installations and pleasing scents that make their journey even better. This […]

Are you giving your all to your marketing campaigns? You pour your creativity and hard work into them, hoping for the best results. But are you doing everything you can to maximise their potential? In this post, we’ll explore how Moet Hennessey made a big impact at the Masters of Wines and Spirits in Singapore. […]

You’re surrounded by acrobats, the smell of fine whisky in the air, and the feeling that you’re part of something truly special. Immersive theatre is all about creating an environment where the audience feels like they’re inside the story. The Macallan, known for its rich, flavorful whiskies, teamed up with Cirque de Soleil, masters of […]

As a business owner, chances are that you understand the importance of creating visually captivating customer experiences. In an era dominated by social media, the ability to create Instagram-worthy moments can significantly boost your brand’s visibility and engagement. The Lancôme Blooming Rose Pop-Up in Hainan, China, is a masterclass in visual merchandising and experiential marketing. […]

When it comes to rewarding and incentivizing customers to come back again, loyalty programs are one of the most strategic approaches to take. If you’re a business owner looking to boost your sales and keep your customers coming back for more, then you need to learn a thing or two from Jameson’s innovative loyalty program […]

Nowadays, there is a constant flood of products and services targeting consumers. As a result, companies are always on the lookout for new and creative ways to grab attention, build loyalty, and boost sales. One tried and trusted method that has proven effective is the Gift with Purchase marketing strategy. The Gift-with-purchase (GWP) strategy has […]

Travellers love little surprises, don’t they? When you’re on the go, especially internationally, it’s those unexpected thrills that can make your journey special. That’s exactly what Heinemann and Suntory aimed for with their recent joint activation in Germany. But how did they do it, and what can we learn from their approach? Let’s get right […]

Have you ever noticed how some brands always seem to be in the spotlight? They launch new products that instantly become the talk of the town, and everyone wants to be a part of the excitement. Well, Glenfiddich & The Balvenie‘s recent debut in Singapore is exactly that kind of buzz-worthy event. But what’s the […]