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Smirnoff Point-of-Sales Activation in Toronto: How Will This Skyrocket Sales?

Imagine that a customer walks into your store, browsing casually, and then they suddenly stop dead in their tracks. Their eyes light up at a captivating display, one that tempts them with a refreshing summer drink and stirs their interest in a new product.  Suddenly, they’re no longer just browsing – they’re engaged, curious, and […]

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Swirling Success: Smirnoff’s Lavender Lemonade and Taylor Swift’s Impact on the Australian RTD Market

Do you ever wonder how some brands manage to stay relevant and exciting?  Have you ever struggled to find creative ways to connect with your customers?  Look no further than Smirnoff’s latest Australian marketing campaign for their new Lavender Lemonade flavour. This innovative strategy, which cleverly leverages pop culture and strategic partnerships, provides you with […]

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Smirnoff ICE’s Star-Studded Rebranding: What’s Changing and Why It’s Buzzing in the UK!

Have you ever scrolled through social media and stumbled upon a brand that’s completely transformed its image either by creating a new brand logo, symbol, colour, or even developing a new name? It can be pretty fascinating, right? But why do companies rebrand? Well, branding is essentially your company’s personality – it’s how you want […]

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Avolta’s Exquisite Duty-Free Experience at KIAB’s Terminal 2: An Authentic Way to Hook Your Customers’ Attention!

Airports are gateways to new adventures. They offer a mix of excitement and anticipation for travellers. Among the myriad of experiences airports provide, duty-free shopping stands out as a unique opportunity for passengers to indulge in luxury goods and exclusive deals. Avolta, a leading retailer in the duty-free sector, has crafted an exceptional experience for […]

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Impulse Buys at Checkout: Strategies to Increase Sales

Continuous change in the retail environment in any improvement at the user touch point of the checkout adds a huge gain towards reinforcing impulse buying strategies. Point of sale (POS) can make a world of difference for retailers when they are designed to meet very fast transactions and yet create an engaging, interactive experience. “For […]

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Ritz, Cadbury, Oreo, and Sour Patch Gains Limelight in Canada: Mondelez’s Olympic Campaign Excites Athletes!

Ever wondered how established brands maintain a strong presence in the hearts and minds of consumers? Have you ever considered using a major sporting event to elevate your brand awareness? Worry not! Mondelez’s recent Olympic campaign in Canada is the perfect inspiration! Apart from generating massive sales, this clever strategy also raised excitement for the […]

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Maximizing Revenue with Effective POS Promotional Items

A fast-retail market where every customer contact counts as a critical opportunity. Point-of-sale merchandise (POS), where the transaction is happening, really does provide an opportunity for well-chosen promotional merchandising that could see sales increase. This article reveals how to best benefit from those promotions with actionable tips that will help you choose the right products, […]

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Scan, Wish, Win: Oreo’s 110th Birthday QR Code Marketing Revolutionizes Consumer Engagement in Canada!

The benefits of QR codes are undeniable. They streamline the customer journey, seamlessly bridging the gap between physical and digital experiences. With a simple scan, you can whisk potential customers away to a targeted online destination – a website, a contest landing page, or even a downloadable loyalty program that boosts repeat business. But how […]

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Oreo’s Zero-Gravity Contest: A Cosmic Experience for Canadian Fans – How to Win Space-Themed Prizes!

While space travel might not be readily accessible to everyone, companies are constantly finding innovative ways to bring a touch of that cosmic wonder to their customers. This is where Oreo’s recent “Zero-Gravity Contest” in Canada steps in! This campaign is a brilliant marketing concept that has not only generated excitement around their new “Space […]

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Integrating Digital Display Units for Enhanced Customer Interactions

Now, digital technology plays a huge role in terms of shaping customer experience and driving sales. The digital display units are a few of the modern retail innovations that have emerged as essentials in improved customer interaction for capturing attention to provide valuable information, promote offers, and excitingly engage in ways of customer influence. The […]

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