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As a business owner, understanding what makes a place stand out and grab attention can inspire you to elevate your own marketing strategies and attract more customers. Let’s get into what makes Edinburgh Gin boutique so special and how you can use similar ideas for your business. Interactive Displays The first thing you’ll notice at […]

Point of Sale (POS) merchandise catches the customer’s eye right when they’re ready to buy. This placement is strategic because it can turn a casual browser into a paying customer. The effectiveness of POS merchandise lies in its ability to attract attention at the crucial moment of purchase, making it an essential tool in any […]

In the current retail market, businesses that offer something unique have a better chance of standing out. Going beyond just selling products and providing in-store experiences can attract more customers to your store. It can also keep them engaged and coming back for more. These types of experiences are commonly known as retailtainment, a word […]

Chiva Regal, a well-known whiskey brand, set up a promotion at UK airports. They partnered with Avolta to create an exciting campaign exclusive to World Duty-Free stores. These stands showcased their brand and drew in football fans with a fun and tempting offer: win tickets to one of the biggest football matches in the UK. […]

Festival activations are a powerful way to boost brand recognition. Campari has excelled in this with their star-studded events. In this article, we’ll look at Campari’s strategies, share how our own festival activations have achieved similar success, and highlight three ways this can boost brand recognition from the moment guests arrive. Have you ever been […]

In 2024, marketing and AI have become closely intertwined. The biggest brands embraced the use of AI tools years ago, solidifying their dominant positions. Of course, more brands are projected to also join the trend. Technology is constantly advancing, making AI more affordable and user-friendly. Now, even small businesses and startups with modest budgets can […]

Have you ever wondered how some brands manage to create unforgettable events that everyone talks about? Take Ballantine’s Golden Hour Massive Pop-Up in Asia, for example. This event is turning heads everywhere, and it’s not just because of the exclusive launch. So, what’s their secret? And more importantly, how can you use similar strategies to […]

Imagine a brand celebration that becomes the talk of the travel hub; an event that leaves customers satisfied, actively engaged, and excited. This is exactly what happened recently when Ardbeg partnered with a travel retailer to create a unique, interactive experience. This celebration marked a historic first for the brand, venturing into a new market […]

So, what’s that one secret behind a successful campaign? It’s simple. Adding extra value to your customers’ purchases, making their shopping experience more memorable. In Taiwan, we saw this concept beautifully carried out by Ardbeg with their latest promotion for the Smoketrails Côte Rôtie Edition. If you’re wondering how you can create a similar impact […]

If you’re looking for one of the most incredible strategies to grab customers’ attention and create excitement around your products, then prize contests should be your next move! For customers, prize contests are a chance to win big. This desire to win is what drives them to get more interested in what you offer. A […]