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How do brands truly come alive? If this is the question you’re asking, then you should be looking to the benefits of experiential marketing for answers! Experiential marketing is that innovative strategy that has the power to breathe life into your brand. All you have to do is create interactive and immersive experiences that leave […]

The world of retail marketing is evolving, and pop-up experiences are at the forefront of this change, offering exciting experiences for shoppers on the go. These installations are a cost-effective way for brands to connect with consumers and create a buzz around their products. But what makes pop-ups so effective? Think about it: they’re here […]

Imagine captivating travellers with a flawless blend of online and physical shopping experiences at airports. That’s the power of travel retail marketing! It’s all about creating a memorable and convenient way for busy travellers to shop while they wait for their flights. But how do you stand out in a crowded marketplace, especially when it […]

For a brand that has been creating amazing skincare products for 172 years and rolling out successful marketing campaigns, Kiehl’s has well-earned their respect. In this post, we’ll once again explore one of their amazing pop-up concepts – Kiehl’s Skincare Campus! With the Skincare Campus, Kiehl’s is not just trying to sell its products; they’re […]

More than just what you can see, multi-sensory marketing is a strategy that also engages your sense of smell, touch, and even sounds to create an immersive brand experience. It’s a strategy that taps into the emotional connection consumers have with brands through their senses. As studies have shown, multi-sensory marketing can significantly boost brand […]

Are you ready for some exciting news that could catapult your business into the spotlight? Cheestrings, the special snack brand, has teamed up with none other than the iconic Garfield Movie for an exclusive on-pack competition that is set to shake up the market. This collaboration isn’t just about prizes and promotions; it’s a strategic […]

Did you know that choosing the right materials for your product packaging can have a huge impact on how well your product does in the market? Does your packaging catch the eye and protect your product? Does it reflect your brand’s image and communicate your values to customers? In this era, choosing recyclable materials has […]

Let’s say that you have a fantastic product, but it seems stuck reaching only a certain crowd. How do you break free and capture the attention of entirely new audiences? This article holds the answers you’re looking for. Come along! Horlicks has been a household name for generations. The iconic brand, known for its sweet […]

The world has now gone digital, which means businesses are at the risk of stagnation if they fail to adapt to new technology. As a result, digital marketing has become more than just an option – it’s now a necessity. The case study for today? Estee Lauder and DFS! You see, Estée Lauder and DFS […]

Genuine connections with your customers are built on the altar of creativity in your marketing campaigns. Not generic ads. Not recycled slogans. To stand out, you need to bring that element of surprise or simply connect with your audience in a way no other brand does. Diageo, a beverage giant you know and love, is […]