Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Custom Promotional Items That Fuel Influencer and Creator Collabs Influences play very important roles in controlling consumers’ decisions in terms of which brands they’re to trust. They also drive brand awareness and purchasing decisions in today’s world of digital marketing. This importance has made it imperative for brands to connect with them by leveraging custom […]
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Love & Loyalty: How Dating Apps Use Merchandise to Spark Connections When you think of dating apps, what readily comes to mind are picture swipes, profiles, and awkward first messages. Not branded tote bags or fine hoodies. But here’s the secret that many app founders already know: you need merchandise to build loyalty. You need […]
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Personalized Promotional Products That Drive Esports Fan Engagement Esports continues to expand at a record pace, drawing more than 641 million viewers in 2024 and generating over US $2.6 billion in revenue worldwide. With growth projected to reach nearly US$6 billion by 2030, the industry has become a magnet for brands aiming to connect with […]
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From Views to Value: How Digital Influencers Monetize Through Custom Merch When you scroll through Instagram, TikTok, or Facebook, it’s easy to think that the influencers you follow make posts just for fun. But in reality, they’re running real businesses. And one of the days these guys have figured out how to turn the plenty […]
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Custom Promotional Gifts for Pet Lovers: Ideas for Pet Brand Loyalty Pets are often considered an integral part of the family. And pet parents love to spoil them with products that care for them and bring out their incredible personality. This growing affection for pets has led to the industry becoming a booming market. For […]
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Custom Promotional Gifts That Resonate with Digital Nomad Audiences Reaching digital nomads with promotional products can be tricky for brands. Since these people live and work on the move, carrying only what they need, you must be strategic about which promotional products to use. If you offer them anything too heavy or gifts irrelevant to […]
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Top Custom Promo Products for Healthcare & Wellness Startups You’ve launched your healthcare or wellness startup, and now comes the tricky question: how do you stand out in such a saturated market? What do you do to ensure your clients remember, trust, and actually want to use your services? That’s where custom promo products come […]
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How Branded Educational Toys Promote Learning While Building Brand Loyalty If you run a business, you’ve definitely asked yourself at some point: “How do I make customers love my brand enough to keep coming back, without having to cut prices all the time?” One answer you might not have considered is branded educational toys. Sounds […]
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Best Custom Promotional Items for Engaging Hybrid Event Attendees Event marketers, you’ve adapted to many changes in recent years. First, you moved entire events online when live gatherings were banned during the pandemic. Now, hybrid events that combine physical and virtual audiences are becoming the new normal. This emergence means that your strategies must reach […]
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Personalized Promotional Items for Eco-Friendly and Vegan Brands Staying true to your eco-friendly and vegan values is about the products you sell. But most importantly, it’s also about the small details, like the promotional gifts you hand out at events, trade shows, or as part of your customer loyalty programs. But how do you pick […]
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