Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Personalized Promotional Products That Drive Esports Fan Engagement Esports continues to expand at a record pace, drawing more than 641 million viewers in 2024 and generating over US $2.6 billion in revenue worldwide. With growth projected to reach nearly US$6 billion by 2030, the industry has become a magnet for brands aiming to connect with […]
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Custom Promotional Gifts for Pet Lovers: Ideas for Pet Brand Loyalty Pets are often considered an integral part of the family. And pet parents love to spoil them with products that care for them and bring out their incredible personality. This growing affection for pets has led to the industry becoming a booming market. For […]
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Custom Promotional Gifts That Resonate with Digital Nomad Audiences Reaching digital nomads with promotional products can be tricky for brands. Since these people live and work on the move, carrying only what they need, you must be strategic about which promotional products to use. If you offer them anything too heavy or gifts irrelevant to […]
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Top Custom Promo Products for Healthcare & Wellness Startups You’ve launched your healthcare or wellness startup, and now comes the tricky question: how do you stand out in such a saturated market? What do you do to ensure your clients remember, trust, and actually want to use your services? That’s where custom promo products come […]
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Best Custom Promotional Items for Engaging Hybrid Event Attendees Event marketers, you’ve adapted to many changes in recent years. First, you moved entire events online when live gatherings were banned during the pandemic. Now, hybrid events that combine physical and virtual audiences are becoming the new normal. This emergence means that your strategies must reach […]
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Personalized Promotional Items for Eco-Friendly and Vegan Brands Staying true to your eco-friendly and vegan values is about the products you sell. But most importantly, it’s also about the small details, like the promotional gifts you hand out at events, trade shows, or as part of your customer loyalty programs. But how do you pick […]
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There was a time when the majority of the promotional items made were cheap, single-use, and quickly disposed of after an event. That approach no longer holds today. With the increased awareness of environmental damage caused by waste, especially in large gatherings like festivals, brands are being challenged to do better. Welcome to the era […]
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Many businesses lose customers faster than they can replace them. In fact, according to Omniconvert, 8 out of 10 customers you work so hard to gain will likely never come back. This then begs the question: how do you keep customers coming back? This is where subscription box promotional items come in! A subscription box […]
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Promotional merchandise items are undisputed kings when it comes to elevating your brand to the highest level. In fact, according to Promotional Products Association International (PPAI), eight in 10 consumers revealed that their impression of a brand positively changed directly as a result of receiving a promotional product from the brand. So how exactly can […]
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Are you still struggling to get customers to notice your branded merchandise in-store? You’re not alone. We’ve seen this problem time and time again: you reduce prices, run special offers, and adjust the store layout, yet people still walk right past your products as if they weren’t there. The truth is, nine times out of […]
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