Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
How to Create Your Own Merchandise: A Step-by-Step Guide for Beginners Do you want to transform your brand into something people can carry, wear, or use on a daily basis? Creating your own merchandise is indeed one of the best ways to promote your business, raise awareness of your brand, and generate additional revenue. It […]
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Eco-Friendly Water Bottle Merchandise: Trendy Designs and Sustainability Practices You Need to Know According to a market report, the global market for reusable water bottles is expected to reach an all-time high of $12.6 billion in 2032. For context, it was valued at $9.2 billion in 2023, representing an astonishing growth rate of 3.6% over […]
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Top 10 Must-Have Cycling Merchandise for Every Cyclist: Gear Up for Your Next Ride Over 80% of serious cycling head injuries are preventable with a proper helmet. This one study shows how much the right gear matters. Whether commuting, training, or riding for fun, your equipment directly affects your safety, comfort, and performance. If you […]
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The Ultimate Guide to Creating Memorable Conference Merchandise: Boosting Brand Engagement and Networking Opportunities When people attend conferences, they want to leave with something memorable. How do you plan to make your brand stick with them? Do you think they return home thinking about your shiny pitch deck on a screen? Absolutely not! They go […]
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Top 10 Must-Have Christmas Merchandise Items for 2025: Trends and Gift Ideas Are you looking to make this Christmas unforgettable for your customers and team? Do you know a simple gift could show appreciation, boost motivation, and even attract new business all at once? Whether you want to appreciate your local customers, reward your hard-working […]
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Choosing the Right Merchandise Supplier: 10 Key Factors to Consider for Your Business According to statistics, nearly 40% of new products flop. Do you know why? Because the supplier was unable to deliver what the business truly needed. So, your choice of merchandise supplier can either make your business or drag it down. Choosing the […]
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Maximizing Impact: The Essential Guide to Campaign Merchandise for Political Candidates Political candidates want to be seen, heard, and remembered. To achieve this, political campaigns are organized. People are pulled in, they’re sold something to believe in and asked to pick a side. Behind the scenes of these campaigns is an orchestra of strategies; nothing […]
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The Rise of University Merchandise: How Campus Spirit is Transforming into Style Trends There is something about a university sweatshirt—the way it is slightly oversized and its bold lettering—that feels so familiar. It could be a Harvard hoodie worn by someone who has never set foot in Cambridge or a vintage Oxford crewneck that’s all […]
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Exploring the Top 10 Must-Have Fan Merchandise Items for 2025: Elevate Your Fandom Experience Fan merchandise is an extension of identity. It’s the jersey worn on game day, the signed poster framed on the wall, and the collectible figure displayed with pride. Whether for sports, music, gaming, or pop culture, fan merchandise is connected to […]
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Top 10 Creative Merchandise Pens That Boost Brand Visibility and Engagement As digital marketing continues to grow and new ways to promote businesses emerge, it might seem like traditional promotional items don’t work anymore. But some classics just never fade. Branded pens, for instance, are still a powerful way to keep your business in front […]
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