Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
The success of a company depends not only on its external reputation, but also on whether it has a strong internal culture. In a successful organization, the employees must be happy and healthy. Instilling this critical internal branding and culture can be done in several ways. However, strategically using branded wellness kits has proven to […]
Read MoreYou have NFT launches here and there, token projects everywhere, each with its own hype. This hype draws people in, and communities are built, but in a twinkle, the energy fizzles out. Because hype brings people in, but it’s the connection that keeps them around. Therefore, many crypto brands are now realizing that the most […]
Read MoreWe understand the importance of the charitable works you’re doing as a non-profit organization. However, even the best causes often go unrecognized and underfunded due to a lack of visibility. If you’re underfunded and seeking more recognition for your life-changing work, consider branded merchandise! Branded merchandise is a sellable product that has your branding. These […]
Read MoreCustom Promotional Products for Bookstores and Literary Events As a book shop owner or a literary events planner, you need more than a wonderful range of books or an interesting speaker to attract customers, entertain, and connect with people. You need the magic of custom promotional products to help you build a community, improve your […]
Read MoreIn 1981, American Airlines introduced the first airline loyalty program, known as AAdvantage. This program offered passengers the chance to earn points as they travelled, which could then be converted into free tickets or upgrades. It was a masterful idea designed to promote brand loyalty and ensure customer return. However, with almost every airline offering […]
Read MoreIgnoring your HR team is one of the fastest ways to damage your company from the inside. When the people who manage your talent, their performance, and the general workplace culture feel underappreciated, everything might start to fall apart. The wrong people get hired, the good ones you have start leaving, and the productivity levels […]
Read MoreWelcome Kits with Branded Merchandise Starting a new job or working with a new company can be exciting, but it can also be a little scary, and sometimes, overwhelming. As a company owner, it’s always a nice touch to welcome your recruits and help calm their nerves. And that’s where welcome kits come in! What […]
Read MoreUsing Branded Merchandise to Support a Company Rebrand Rebranding is a bold move. It means your company is evolving, in terms of its look, tone, or even how you want it to be perceived by the world. Perhaps, you just want to be more visible. Or maybe you want to reach a new audience. Or […]
Read MoreTech Gadgets as Branded Merchandise When it comes to branded merchandise, few options rival tech gadgets. Because let’s face it, most branded giveaways end up not getting used much, forgotten, or tossed away after a few days. But tech gadgets? They’re different! They’re practical, used every day, and carry a high perceived value that makes […]
Read MoreReal Estate Branded Merchandise Do you run a real estate agency that’s struggling to stand out? Are you losing potential customers because they keep forgetting your name the moment they walk away? Do you know that the right merchandise can help you build and maintain a solid customer connection? In this article, we’ll discuss the […]
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