Visibility plays a key role in impacting consumer perception and buying behavior. In the competitive retail industry, product presentation can significantly influence purchasing decisions. Retailers and business owners must focus on their customers’ experiences, presenting merchandise in a way that engages their imagination and persuades them to buy.
Dewar’s Double Double Stone Toasted is our case study for this article. The brand understands the importance visibility plays in driving sales and awareness. We will explore how they cracked the code with an in-store visibility strategy and discuss how they boosted sales and awareness.
Understanding In-Store Visibility
In-store visibility is about how prominently displayed and seen your products are in retail spaces. When done right, it can significantly improve the shopping experience in a way that helps customers easily locate and be attracted to items. This includes strategic product placement, attractive displays, and captivating point-of-sale (POS) materials.
Dewar’s In-Store Visibility Strategy
Dewar’s Double Double Stone Toasted, a high-end whisky brand, rolled out a thorough in-store visibility strategy in multiple locations across the Asia-Pacific (APAC) region.
Here’s the approach they took:
- Strategic Positioning: Dewar’s made sure their product was prominently displayed on shelves at eye level, ensuring it caught the attention of customers right away. They also secured end-cap displays grabbing shoppers’ attention. This resulted in customers noticing and picking up the products easily, which led to a sales boost.
- Engaging Displays: The brand invested significantly in top-notch, branded displays that stood out. These displays gave the products shine, with their attractive visuals and information about the unique qualities of the whisky. The result of this approach is that customers become more likely to remember the brand and make a purchase in the future, which is what brand awareness is all about.
- Interactive POS Materials: Dewar’s used interactive POS materials like tasting stations and informative brochures. This allowed customers to interact with the product, discover its unique features, and even sample it before purchasing. The informative shopping experience led to customer satisfaction and enhanced customer loyalty.
Key Takeaways for Business Owners
If you own a business, here are some key lessons from Dewar’s success with in-store visibility:
- Invest in Quality Displays: High-quality, eye-catching displays can significantly boost your product visibility and attract customer attention.
- Strategic Product Placement: Your products must be placed at eye level in high-traffic areas to maximize visibility.
- Engage Customers: Use interactive POS materials to engage customers. Provide them with valuable information about your products.
- Focus on Customer Experience: Offering customers a memorable shopping experience can boost sales and brand loyalty.
Conclusion
Enhancing the visibility of products in-store can greatly impact sales and brand awareness. The success of Dewar’s Double Double Stone Toasted in the APAC region proves the value of strategic product placement, attractive displays, and interactive POS materials. Adopting similar strategies can help improve their sales and help them build better relationships with their customers.
Work With UCT (Asia)!
Are you prepared to revamp your retail strategy and increase sales like Dewar’s? Collaborate with UCT (Asia) to design eye-catching in-store displays and interactive POS materials customized for your brand. Get in touch with us now to enhance your product visibility and encourage customer engagement!
