Do you want your brand to stand out from the competition? Are you looking for a creative marketing strategy that will boost sales and engage customers? If so, then Johnnie Walker’s promotional “City Bag” gift-with-purchase campaign is the perfect inspiration for you!
What is this GWP campaign about?
To commemorate its status as the world’s leading whisky in travel retail, Johnnie Walker is offering customers a complimentary, reusable city bag with every purchase of a bottle of whisky.
The bags are made from 100% recycled post-consumer polyester and are Green Leaf certified, making them a more sustainable option than traditional cardboard boxes. The bags are also personalized to the city in which they are purchased. Interesting, right?
The City Bag campaign is a creative and innovative marketing strategy that offers several benefits to the Johnnie Walker brand. Here are five reasons why:
1. Innovation
The City Bags are a unique and innovative way to package and gift whisky. They are also a great way for Johnnie Walker to stand out from its competitors.
Most whisky brands still use traditional cardboard boxes to package their products. However, the City Bags are more durable and reusable than cardboard boxes. They are also more stylish and eye-catching.
2. Personalization
The City Bags are personalized to the city in which they are purchased. This makes them a unique and memorable souvenir for customers.
When customers purchase a bottle of Johnnie Walker whisky from a duty-free shop, they are also able to choose a personalized City Bag. This bag features the name of the city in which they purchased the whisky, as well as the Johnnie Walker logo.
This personalization makes the City Bags more valuable to customers. It also helps to promote the Johnnie Walker brand and make it more visible to other travelers.
3. Convenience
The City Bags are reusable and can be used to carry other items besides whisky. This makes them practical gifts that customers will appreciate.
The City Bags are made from a durable and water-resistant material. They are also the perfect size for carrying a bottle of whisky, a passport, and other travel essentials. This makes the City Bags a convenient gift for customers who are travelling. It also helps to promote the Johnnie Walker brand as a lifestyle brand, not just a whisky brand.
4. Brand Awareness
The City Bags feature the Johnnie Walker logo and branding prominently. This helps to increase brand awareness and make Johnnie Walker more visible to potential customers.
When customers carry their personalized City Bags through the airport, they are essentially walking advertisements for Johnnie Walker. This helps to increase brand awareness and reach a wider audience.
Conclusion
The Johnnie Walker City Bag GWP campaign is a creative and innovative marketing strategy that offers several benefits to the brand. It is a sustainable and convenient way to package and gift whisky, and it is also a great way to increase brand awareness and personalize the customer experience.
Stand Out From the Crowd: Let UCT (Asia) Help You!
Looking for a unique and effective way to stand out from the crowd? UCT (Asia) can help with our custom GWP campaigns! We can produce any GWP product you want to meet the highest standards. Contact us today to learn more and get started.
