Johnnie Walker is a famous brand of Scotch whiskey known for its unique and catchy designs.
A peculiar brand that started crafting its own success story in the early 1820s has grown extensively to reach a peak stage in the beverage industry as the most consumed whisky worldwide.
The Johnnie Walker gold label reserve whiskey was released as a part of the 200th anniversary of Johnnie Walker’s launch. The whiskey contains a blend of over 15 single malts, initially called Gold Label, bottled up for 18 years but was later renamed in 2003 to Gold Label Reserve.
The package contains two free shot glasses as part of the centenary celebration. Consumers are advised to mix apple juice and soda to get the best of the special centenary whiskey blend.
A quick look at the sturdy package reveals the luxury and perfection of the brand.
The entire simple yet sturdy package is made from quality material because of the need to protect the product inside. The interior contains an extra protective material that holds the bottle and the free shot glasses.
The package shows that a brilliant minimalistic design can get the job done. The overall appearance of the packaging screams simplicity, but it did not fail to grab our attention. It sends a subtle yet clear message to the consumer.
The package places a lot of emphasis on the product’s label, which is why it was boldly placed at the center of the package. It is the first thing that grabs your attention when you see the package. Consumers will undoubtedly be enchanted by the bold product label and feel compelled to make a purchase, perhaps on impulse.
The package design is simple and gold. It bears the marketing campaign title, which is “Celebrating the 200th Anniversary of the Brand.” It also indicated that the whiskey is a limited edition.
The special centenary spirit is perfect for all occasions and settings. It will make a good gift item for all celebrations. Making the gathering more memorable and fun.
Packaging design is one of the most important areas to consider when promoting marketing campaigns. An ideal package can have a thunderous impact on your business.
You can also use such a package to make your consumers acknowledge and celebrate your brand’s journey and transition over the years.
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