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Airport Duty-Free stores are a wild place. It is a competitive retail environment where travellers are spoilt with many options. As a result of this fierce marketing competition, brands must ensure to employ marketing strategies that are not just effective but also unique. In a bid to succeed in such a competitive marketing environment, we’ve […]
Baileys are at it again! This time, they’ve shocked its customers with its extraordinary marketing, featuring its newest product, the Baileys Birthday Cake. The liquor brand ran a travel retail gift-with-purchase campaign, giving away personalized gift tags to lucky travellers. More about Baileys’ Birthday Cake Promo During one of our trips, we saw this promo […]
Liquor drinks sold at airport duty-free shops fall under high-end products. And now more than ever, the liquor drinks sector has become fiercely competitive with the introduction of new liquor products in the market. As a brand looking to succeed under the tough climate of airport duty-free, a continuous evolution of ideas and concepts is […]
Influencer marketing isn’t a trend anymore — it’s a core revenue engine for brands that want to increase trust, extend reach, and drive measurable sales. In 2024, 48.8 % of brands ran influencer campaigns specifically for direct sales, and 80 % of brands tracked actual sales from those campaigns rather than just impressions. Below, you’ll […]
In today’s evolving market landscape, where the digital realm seems to outshine everything else, integrating offline strategies can seem like an anachronistic approach. However, seasoned marketers know that the most successful brand strategies seamlessly weave together both online and offline threads. Branded merchandise, which can create tangible touchpoints for consumers, is an ideal arena to […]
In today’s competitive market, brands are constantly seeking innovative ways to stand out. One such strategy that has proven effective over the years is the use of branded merchandise. With the added trend of sustainability, branded merchandise is not just about visibility but also about making a statement of responsibility. What is Branded Merchandise? Branded […]
In the vibrant world of visual branding, illuminated signs have long held a special place. They catch the eye, make a statement, and can become iconic symbols of the brands they represent. Two types of illuminated signs, in particular, have been lighting up the branding landscape: LED and neon signs. Neon Signs: The Classic Glow […]
In the bustling world of branding, merchandise remains a strong pillar in the cathedral of marketing. With every passing year, we witness a plethora of novel trends and groundbreaking innovations in this domain. As we step into a new era of consumerism, let’s shed light on the hottest 7 trends and the freshest strategies shaping […]
In the realm of brand marketing, feedback serves as the beacon, illuminating the path towards perfect alignment with your audience’s desires. For branded merchandise, feedback isn’t just a post-launch activity—it’s the very foundation that shapes and perfects your products, ensuring they resonate deeply with consumers. Understanding the Feedback Spectrum: Iterative Design Based on Feedback: The […]
In today’s competitive market, the quality of branded merchandise isn’t just a luxury—it’s a necessity. As brands vie for customer attention, the quality of their products becomes a significant differentiator. This article delves into the pivotal role of quality inspection and product testing in ensuring customer delight. The Landscape of Branded Merchandise Branded merchandise has […]