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The future, they say, is here. And the boundaries between reality and imagination get blurrier by the day. What a time for brands to explore the largely unexplored territory of the metaverse! Of course, exploring the uncharted territory of the metaverse in marketing is a challenging task. However, like several other brands taking marketing to […]
How do passengers pass the time while waiting at the airport to board their flight? Well, people often just sit and enjoy the beautiful scenery. In contrast, others browse the shops, often shopping from the pool of unique brands within the airport. With thousands of passengers travelling each day, there’s a real opportunity for brands […]
What does standing out mean for you? Of course, standing out is relative and could mean different things to different people. Yet, whatever meaning is attached to it, it would indeed be conceived from a place of perfection and uniqueness. A groundbreaking confectionery company serving as the pacesetter for most confectioneries, Oreo has doubled its […]
You want to have a competitive edge over other brands in the liquor market and take your brand to greater heights? Then you need to wield this secret weapon I’m about to unveil – a custom gift pack! Of course, offering consumers a liquor product they would want to drink again is important, but presenting […]
Like all marketing strategies, a limited edition campaign must be thoroughly planned and executed. This is why global brands like Starbucks go the extra mile regarding their marketing campaigns. This time, they’re collaborating with New York-based lifestyle brand Kate Spade New York to launch their special limited-edition merch across Asia. You know that sweet feeling […]
There is ability in disability. We may be confined by the rigmaroles of life that we face, but definitely, our life is not defined by them. You can achieve whatever you want, provided you believe in yourself. Living with a disability can be a heck of a living. So many talented people with disabilities are […]
Putting your customers out there in the limelight can be the best gift you could give to them. Allowing your customers to build a portfolio of prestige through an outstanding opportunity whereby they can unveil their creativity can be pretty philanthropic! Businesses should not always be about you! It should not always be about your […]
It could be a heck of a journey travelling with so much baggage and still wanting to have your favourite drink just in handy. Juggling so many loads at a time could be a misplaced priority, as every one of them matters to you. But it is even worse when you head for your favourite […]
You know, the good thing about brand collaborations is that no matter how big a brand is, they’d always have so much to benefit from partnering with other brands who are like-minded. It’s an excellent opportunity for both brands to create an offering that excites both customer bases. This is the case with this exciting […]
Most of the time, buyers purchase a product not because they intended to buy it or perhaps tasted it before then; instead, the enticer is in the packaging. The state of the art of any product goes a long way in its definition, including its value. Customers may not be easily swayed by how much […]