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Visual merchandising is a marketing practice of organizing and presenting products in a retail setting. A major part of this practice is floor displays which come in different sizes and shapes. Floor displays are ideal ways to showcase your products and have your brand etched in people’s minds. However, they must be done right! Here’s […]
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On-premise marketing, also known as merchandising, is an efficient in-store strategy that brands use to influence potential customers. It is a strategy that enables brands to reach buyers at the point of purchase. It can be used for several marketing activities which include creating awareness for ongoing promotions, promoting products and services, or encouraging impulse […]
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The beverage market is one of the most shopped, competitive and tactical industries in the world with a series of brands leveraging on others through their promotional strategies. That is why brands in this category must be resourceful in displaying their products. The real legend – Milo, is not left out in the woods! With […]
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It’s another Christmas to ramp up your sales for the year! Right now, we know you might be worried about how to advertise your products to scale up your sales! But do you think advertising is somewhat expensive owing to the cost that might be incurred at the end of the Christmas season? That is […]
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Organizing a competition is a common marketing strategy used by brands to gain customers, build interest and advertise products and services. Hosting a contest can help increase brand awareness and improve customers’ engagement with your brand. It’s no surprise that brands in different industries now choose contest marketing as their next strategy. Grant’s Whisky is […]
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Let’s begin by talking about promotional tools. You see, promotional tools are a creative means of marketing your goods and services as a brand. They’re quite useful when it comes to making more people know about your brand, which in turn affects your brand positively. There are several available promotional tools, but it is always […]
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Every brand has one goal which is to be at the top rung of the ladder in their industry. However, due to several reasons, achieving this goal couldn’t be more difficult. Amongst the challenges facing brands, competition between other brands tops the list. To beat this competition, brands have to get creative and innovative with […]
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A recent study reveals that the average smartphone owner checks their device over 60 times daily. The study also reveals that over 80% of smartphone users spend about 3 hours daily checking their phones while with their loved ones. If anything, this just goes to show how heavily hooked we are to smartphones. Therefore, as […]
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The retail market as we all know is a busy one, especially for liquor brands due to the ever-growing number of competitions. Hence, promoting your liquor brand can be quite a task. However, one way to stay on top of the marketing game is through POS displays. Indeed, POS displays are a crucial aspect of […]
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What better could a brand be than making its customers comfortable and at ease with its services? It’s indeed such a surreal experience for customers! It’s another mooncake festival for Hong Kong and Hongkongers can’t wait to celebrate this euphoric mid-autumn season in a grande style! But how much could this festival be without Starbucks’ […]
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