Let’s start with the hard truth.Grabbing attention and making a lasting impression in this age of endless distractions is more challenging than ever. And with the demand for swift satisfaction […]

Think of a shopping experience that blends luxury and multi-sensory engagement with environmental responsibility. Clarins‘ captivating pop-up display did exactly that! Here’s a closer look at the captivating elements that […]

You’re browsing the aisles at your local supermarket, phone tucked away, completely focused on grabbing your essentials. Suddenly, a brightly coloured package catches your eye. It’s your favourite beer brand, […]

Do you ever wonder how established brands consistently generate excitement and sales? We have the answer right here in this article. We’re talking about Cadbury’s “Fingers Crossed” promotion in the […]

Do you remember the excitement of browsing shelves packed with movies in a video store, picking out the perfect one for a Friday night with friends?  Imagine that feeling recreated […]

Are you ready to take your brand’s marketing game to the next level this Lunar New Year? Or are you interested in captivating your customers with a unique and culturally […]

On-pack promotions are a popular marketing strategy used to enhance consumer products. They help products stand out on shelves and online stores, which are filled with countless options. This strategy […]

When it comes to brand collaborations, sometimes the most unexpected pairings can create magic. That’s certainly the case with Unilever’s recent partnership with UK-based fashion brand Notjust Clothing for a […]

Since its inception, the use of QR codes has seen a huge rise in popularity across various industries. From retail to hospitality, different brands have embraced this technological marketing strategy […]