Branding

Art is, at its most fundamental, the application or representation of human creativity and imagination. So what is the best way to use “ART” as a marketing strategy? Yes, there are several options. To start with, art can be used to promote goods. This can often be achieved by utilizing art to promote the product […]

Craving something that tickles your taste buds in two delicious ways? Imagine having creamy chocolate but with a hint of liquor – a fusion that creates an irresistible craving for lovers of both chocolate and liquor! Amidst the dynamic liquor industry, where brands vie for dominance, not everyone rises to the heady heights of the […]

Bacardi Diwali Deserves Dewar’s: Exclusive Whisky Gift Range 2023 Across South Asia, India, and the UK! In a world where marketing buzzwords sometimes drown out genuine connections, it’s refreshing to see brands embrace diversity and celebrate shared moments across cultures. This Diwali, Bacardi, a giant in the rum world, teamed up with iconic whisky brand […]

Unveiling the Secrets Behind the Award-Winning Aperol European Travel Campaign! If you want to discover how to grow your brand with an award-winning marketing campaign, then keep reading… Travel retail, a sector where brands battle for fleeting moments of consumer attention amidst duty-free aisles, is no walk in the park. Yet, Aperol, the vibrant orange […]

Have you ever received a secret gift from someone? It’s a wonderful feeling to be surprised with a thoughtful gesture, especially during the festive season. Cadbury’s “Secret Santa” campaign captures this essence of surprise and generosity by allowing people to send anonymous chocolate bars to their loved ones. But what makes this campaign truly unique […]

Let’s face it – who can resist the temptation of Cadbury’s Customized Creme Egg? The mere thought of biting into that delectable blend of half-milk chocolate, and half-white chocolate is enough to make your taste buds tingle with anticipation. But there’s more to this treat than meets the eye, and here’s what you need to […]

Everyone loves a good giveaway, and for good reason. They’re a great way to generate excitement, attract new customers, and build brand loyalty. In the world of retail, point-of-sale (POS) displays are prime real estate for giveaways, and personalized tags can take your giveaways to the next level. Bacardi is a company that knows a […]

Imagine being able to give your customers a chance to win exciting football-related prizes while also boosting your sales. That’s exactly what Cadbury has achieved with their exceptional on-and-off pack promo in the UK. What is this Cadbury’s promo all about? Cadbury’s “Match the minute to win it” promo is a brilliant marketing strategy that […]

Let’s talk about creativity for a moment, shall we? In the ever-evolving world of marketing, where attention spans are fleeting and competition is fierce, standing out from the crowd demands more than just a catchy slogan or a well-placed ad. It requires a deep understanding of consumer behaviour, a willingness to push boundaries, and an […]

What’s the ultimate goal of every business? To make money, right? And what’s one of the best ways to make money? To create a product or service that people love so much that they’re willing to pay for it. That’s exactly what Jack Daniel’s has done with their stunning promotional home bar. This one-of-a-kind bar […]