Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Let’s face it – who can resist the temptation of Cadbury’s Customized Creme Egg? The mere thought of biting into that delectable blend of half-milk chocolate, and half-white chocolate is enough to make your taste buds tingle with anticipation. But there’s more to this treat than meets the eye, and here’s what you need to […]
Read MoreEveryone loves a good giveaway, and for good reason. They’re a great way to generate excitement, attract new customers, and build brand loyalty. In the world of retail, point-of-sale (POS) displays are prime real estate for giveaways, and personalized tags can take your giveaways to the next level. Bacardi is a company that knows a […]
Read MoreImagine being able to give your customers a chance to win exciting football-related prizes while also boosting your sales. That’s exactly what Cadbury has achieved with their exceptional on-and-off pack promo in the UK. What is this Cadbury’s promo all about? Cadbury’s “Match the minute to win it” promo is a brilliant marketing strategy that […]
Read MoreLet’s talk about creativity for a moment, shall we? In the ever-evolving world of marketing, where attention spans are fleeting and competition is fierce, standing out from the crowd demands more than just a catchy slogan or a well-placed ad. It requires a deep understanding of consumer behaviour, a willingness to push boundaries, and an […]
Read MoreWhat’s the ultimate goal of every business? To make money, right? And what’s one of the best ways to make money? To create a product or service that people love so much that they’re willing to pay for it. That’s exactly what Jack Daniel’s has done with their stunning promotional home bar. This one-of-a-kind bar […]
Read MoreDo you know the one thing that successful people have in common? They learn from the success of others and implement it. Do you want your product to become popular in retail spaces? Do you want to dominate your competitors in your industry? Then it’s time to learn from one of the best at the […]
Read MoreDo you ever pause to ponder over the amount of time you spend glued to your smartphone? Studies show that we’ve surpassed a critical point where our devices are consuming an alarming portion of our time and focus – leaving us drained and distracted. This has led to a growing movement of people seeking to […]
Read MoreChristmas is a time for joy, togetherness, and of course, indulging in delicious treats. As the festive season approaches, brands who understand the impact of holiday-themed products are gearing up to capture the hearts and wallets of consumers with their holiday campaigns and product offerings. Nestle, a global leader in food and beverage, is no […]
Read MoreIn today’s competitive retail space, it’s more important than ever to find creative ways to stand out from the crowd. Penfolds, a leading Australian wine producer, has done just that with its eye-catching underwater-themed POS. But can this innovative approach really foster engagement and drive sales? Penfolds Mindblowing Underwater-Themed POS Penfolds‘ underwater-themed POS is a […]
Read MoreImagine walking through a supermarket and being transported to a world of luxury. That’s exactly what shoppers in Singapore experienced recently when they encountered a stunning pop-up display by Royal Salute, the renowned Scotch whisky brand. Our team sighted this awesome display at a supermarket in Singapore and we were immediately captivated by its grandeur […]
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