Exploring Types of Gifts With Purchase (GWP)

Gifts With Purchase (GWP) are a popular marketing strategy used by brands to entice customers and enhance the shopping experience. One of the key aspects of GWP is the variety of gifts offered to customers. Let’s delve into the different types of GWP and how they benefit both businesses and consumers with UCT Asia, a premier gifts with purchase supplier in Asia.

I. Free Product GWP

Definition: Free Product GWP involves offering a complimentary item with a qualifying purchase. The gift could be a full-sized product from the same brand or a partner brand, adding immediate value to the customer’s purchase.


  • Immediate Value: Customers perceive added value in their purchase when receiving a free product.
  • Product Discovery: Introduces customers to new products within the brand’s portfolio.
  • Enhanced Customer Satisfaction: Delights customers and encourages repeat purchases.

Example: Purchase a full-sized moisturizer and receive a free travel-sized face wash from the same skincare line.

II. Discount GWP

Definition: Discount GWP provides customers with a discount or credit towards future purchases based on their current transaction. For example, “Spend $50 and get $10 off your next purchase.”


  • Encourages Repeat Purchases: Incentivizes customers to return to the store or website to redeem their discount.
  • Boosts Customer Lifetime Value: Increases customer retention and loyalty.
  • Flexible Redemption: Allows customers to choose products of interest for their next purchase.

Example: Spend $100 today and receive a $20 voucher to use on your next shopping trip.

III. Samples GWP

Definition: Samples GWP involves including sample-sized products as gifts with a purchase. These samples can be from the same product line or used to introduce customers to new products.


  • Product Trial: Allows customers to try new products without committing to a full-sized purchase.
  • Customer Engagement: Enhances the overall shopping experience and encourages exploration.
  • Influences Purchase Decisions: Samples can lead to future sales as customers discover products they love.

Example: Receive a deluxe sample set of skincare products with any $50 purchase.

IV. Choosing the Right GWP Strategy

The choice of GWP strategy depends on the brand’s objectives, target audience, and product offerings. Each type of GWP can be tailored to achieve specific marketing goals, whether it’s driving sales, promoting new products, or building customer loyalty.

  • For New Product Launches: Offer free product GWP to generate excitement and encourage trial.
  • For Customer Retention: Implement discount GWP to reward loyal customers and increase repeat purchases.
  • For Customer Acquisition: Use samples GWP to introduce new customers to your brand and products.

V. Conclusion

In summary, Gifts With Purchase (GWP) come in various forms, each designed to enhance the customer experience and drive business outcomes. Whether it’s a free product, discount, or samples, GWP adds value and excitement to the shopping journey.

As you explore different GWP strategies for your brand or business, consider the preferences and needs of your target audience. The right GWP can create a win-win scenario where customers feel appreciated and businesses achieve their marketing objectives, using UCT Asia for you GWP is the most hassle free company in Asia to provide this, contact us now.