Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
In retail stores today, there’re a lot of brands trying to grab the spotlight and win customers. It’s like they’re all saying, “hey everybody, look at me!” Such is the competitive nature of the FMCG market. Therefore, as a brand in this market, the foremost thing to do is to devise a strategy that will […]
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In this digital age where most things are done with our smartphones, many brands and industries now use QR codes to stay one step ahead of their competitors. The benefits of using QR codes are indeed immense, little wonder big brands like Budweiser have employed this high-end technology to excite their fans worldwide. Budweiser’s World […]
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New years are beautiful moments in our lives where we celebrate life and all the beautiful things we had the previous year and the wonderful things we anticipate. However, that we don’t get to celebrate New year every day makes it the more reason we need to celebrate each one we are grateful to witness […]
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It’s our favorite summer again, and we know you can’t wait to pick your summer apparel and ride the tide with a resounding scream for a cocktail! As the oceans heat up, people spend more time broiling in the sun and grilling outdoors, and yes, Malibu Rum wants to share the ocean breeze with you […]
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Being heard in the very competitive drink industry is a real challenge. If you’re in the industry, you have to be innovative and extraordinary to stand a chance of being heard or seen by consumers. Talking about being unique, what better promotional product to use than this custom Bluetooth speaker launched by Budweiser? Away from […]
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From the tropics to the temperate and everywhere in the world, gifts would always do better in business gratification. Gifts are necessary for brands’ to offbeat traffic in any industry, but unfortunately, most brands only promote their brands during the yuletides. Gifts are little drops of water that make a mighty ocean in business. Customers […]
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Are you looking for a marketing secret to promote your wine business and leverage your competitors? So then, let’s sit and chill out with a bottle of Le Clos as we unveil the secrets! Gone are the days of monopolistic trade in business when a brand has complete autonomy over a product. Today’s market is […]
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Everyone wants to own a highly reputable itch-free brand, with thousands of customers patronizing one’s brand regularly, but how do you hit the jackpot when other brands offer the same services as you? The market system is ramped up, with many brands striving to thrive amidst dozens of competitors. Hence, a thorough understanding of what […]
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Let the countdown roll in because the season is set on the beat! It’s our favorite season again, and we know you can’t wait to tie the season with your Christmas promotional sales and gifts! As Christmas lurks, supermarkets and grocery stores are bubbling with Christmas gifts and promotions, but Oreo has got it all […]
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The rise in the number of cosmetic brands in the market shows how important beauty essentials are to many people. Due to this rise, the cosmetic industry has now become fiercely competitive which means that cosmetic brands cannot afford to be complacent with their marketing strategy. Succeeding as a brand in this competitive industry requires […]
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