Reusable cups were integrated into the Starbucks merchandise to save customers money while protecting the environment from more single-use plastic cups that are not recycled.
Starbucks has committed to decreasing wastage from paper cups by 50% in the next decade. To accomplish this, Starbucks offers a 10% discount to customers who buy a beverage with the Starbucks reusable cup.
The success of the largest coffeehouse chain in the world is a result of its ability to provide unique customer experiences. Since its inception in 1971, Starbucks has found ways to stay ahead of its competitors.
Redefining coffee drinking, serving a variety of deliciously designed beverages and snacks, delivering excellent customer service, and paying attention to the environmental effects of its service, are some of the ways Starbucks has stayed ahead.
4 Ways Starbucks Reusable Cups Amaze Consumers
The Starbucks reusable cups, branded with the Starbucks green and white logo, and styled in a way similar to the Starbucks paper cups, are impressively designed.
Consumers consider it stylish to move about with the Starbucks reusable cups and use them for aesthetic purposes on tables.
Saves Consumers Money
The best perk of the cups is that it saves consumers money. Consumers can buy their beverages without the additional paper cup cost.
Even though the coffee giant’s stores already garner a lot of attention and traffic with lines in some stores similar to lines seen in airports, the idea of saving some of their money is sure to drag infrequent consumers through the store doors more often.
Also, Starbucks gives out a 10% discount to every consumer who purchases their beverage with their reusable cup. While the initiative encourages the switch to reusable cups, it also saves consumers money.
The use of reusable cups includes the consumers in Starbucks’ mission of saving the environment. The emission of CO2 from the burning of fossil fuels required in the production of plastics reduces with every reuse of the Starbucks cup.
The reusable cups help to decrease the amount of single-cup waste sent into landfills.
Made from a material less dense than the Starbucks ceramic tumbler but of similar quality, the reusable cups represent consumers’ affiliation to the brand.
Representing the brand in offices, homes, and gatherings, the cups strengthen the relationship between the brand and its customers.
A Plus To The Starbucks Brand
The reusable cups, while an environmentally-conscious option, also benefits the brand in various ways. Some of these benefits are:
Great Marketing Strategy
The reusable cups are branded with the Starbucks logo, offering a relatively cheap but highly effective advertisement for the brand.
The cups send out the brand’s coffee message in a less persuasive but compelling manner.
Cost-Effective And Last Longer
The reusable cups last longer than plastic paper cups and make lasting impressions on the minds of consumers as they move about with them for long periods.
It provides a cost-effective option for brands and consumers as it is reusable for several drinks.
UCT (Asia) Can Help!
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