Travellers love little surprises, don’t they? When you’re on the go, especially internationally, it’s those unexpected thrills that can make your journey special. That’s exactly what Heinemann and Suntory aimed for with their recent joint activation in Germany. But how did they do it, and what can we learn from their approach? Let’s get right into the details.
Floral Displays: A Feast for the Eyes
Imagine walking through an airport and suddenly there’s these vibrant, beautifully arranged flowers. Heinemann and Suntory set up stunning floral displays that instantly caught the eye of travellers. These weren’t just any flowers; they were carefully selected and arranged to create a warm, inviting atmosphere.
Why did they choose flowers?
It’s simple. Flowers are universally appealing. They brighten up any space and make people feel good. By using these colourful displays, Heinemann and Suntory created a welcoming environment that encouraged travellers to stop, look around, and engage with their setup. Have you ever noticed how a pleasant environment can change your mood instantly? That’s the power of a well-thought-out display.
Knot Bag GWP: A Thoughtful Gift
But the flowers weren’t the only stars of the show. Heinemann and Suntory also offered a special gift with purchase: a stylish knot bag. What’s so special about a knot bag? Well, these bags are practical and trendy, making them a perfect gift for travellers. They’re easy to carry, useful, and add a touch of style to any outfit.
This small but thoughtful gesture made a big impact. Travellers who received the knot bag felt appreciated and were more likely to remember Heinemann and Suntory. Isn’t it nice when a brand goes the extra mile to make you feel valued?
Connecting to Our Own Products
Now, you might be wondering, how can we apply these ideas to your own products? Let’s think about it. If you’re in the business of selling travel-related items or even if you’re in retail, creating a pleasant environment and offering thoughtful gifts-with-purchase can make a huge difference.
For example, if you have a line of travel accessories, setting up an attractive display at the point of sale can draw in customers. You could use our own floral-themed displays, similar to those used by Heinemann and Suntory, to create a bright and inviting space. Do you think your customers would enjoy a splash of colour in your store?
And what about the gift with purchase? Offering something practical and stylish, like a travel bag or even a small, handy gadget, can leave a lasting impression. Imagine a customer buying a few items and then receiving a free travel pouch. It’s a small touch, but it shows that you care about their experience.
The Bigger Picture
At the end of the day, it’s all about creating a memorable experience for your customers. So, next time you’re planning a marketing strategy, why not take a page out of their book? Think about how you can make your customers feel special.
Whether it’s through a stunning display or a small gift, these little touches can make a big difference, UCT (Asia) can help! Contact us today to get started!
