Using promotional products to raise your brand awareness and attract new customers has been a popular method of advertising for many years. If you are looking to attract wealthy prospects then the very same method can apply – only with high end, luxury promotional products. In this article, we’re going to talk about the benefits of using high end promotional products to promote your business and how it can attract more wealthy clientele to your brand.
The first and most obvious benefit of using high end promotional products is brand exposure. A 5-year old study by the PPAI found that some 90% of respondents can recall the messaging from a promotional product that they have received in the past. Promotional products will continue to remind an existing customer of a brand while also increasing the potential for brand exposure to other potential customers (e.g., friends and family). Using high end, luxury promotional gifts with printed names will effectively ‘brand’ your company name in the thoughts, even if on a subliminal level, whenever said promotional product is used or looked at. This has an incredible long-term impact.
Usefulness leads to long term exposure
One of the most effective ways of attracting and retaining new business is by offering high end luxury promotional products that are useful. The more useful a promotional item the longer a customer will keep it thus prolonging their exposure to your advertising. This, in comparison to a leaflet or brochure which may be flicked through and discarded, is a much more efficient way of keeping your brand alive in their eyes.
A study by the BPMA back in 2017 found that usefulness was considered to be the most important thing about a promotional gift. You want your customer to hold onto it and treasure it for as long as possible.
It’s cost effective
Consider the potential ROI of such an advertising endeavour. Manufacturing high end promotional products is significantly cheaper than advertising on television for example. When attracting wealth prospects, producing quality, high end promo products for them to use over an extended period of time can have a far greater impact.
In another study by the BMPA in 2013, it found that 50% of respondents had taken action after receiving a promo product, whereas 19% responded after a costly TV ad, with 10% for print advertising.
It’s great when you put out an advert that truly resonates with your audience, however, there’s no denying the psychological impact of being able to hold a high end, luxury promotional product in your hands. This will make more of an impression on your wealth prospects than a fleeting on-screen advert.
When you use high end promotional products to attract wealthy prospects, you are also setting precedence for what customers can expect from your brand. If you have luxurious promo items, wealth prospects will come to expect that level of quality with your brand and thus be more inclined to spend their money on your products. When you establish not only emotional resonance but do so at a luxury level it can have a positive impression on your brand image.
Examples of high end promotional items
So, what are some good examples of high end promotional products? Let’s have a look:
- Luxury headphones and speaker
- High-quality stationary such as a fountain pen
- Bottle glorifiers
- A high end wireless power bank phone charger
- Premium quality clothing such as a coat or handbag
- Wax-seal style glass markers
- Printed liquor bottles such as gin or champagne
- Quality moleskin diaries / notebook giftset
- Multi-functional cigar and liquor glass
- Deluxe chef knifes & cocktail tools
These are just a few examples of the sort of high end promotional items available. Depending on your brand and the products that you sell will influence the sort of promo product you can offer to your customers. The important thing is to emphasise the luxury if you wish to attract wealthy clients to purchase your products.
We hope that you have found this article helpful. If you are interested in exploring our promotional products and services further, please do not hesitate to contact us today. We have worked with some of the biggest names so you can rest assured that manufacturing high end promotional gifts is something of a speciality of ours.