As a brand, using promotional mugs as gift-with-purchase items is a great way to gain exposure for your brand. Not only are they a fantastic idea if you’re looking for a cost-effective promotional tool, but they’re also one of the most popular tested-and-trusted promotional tools that can offer your brand more awareness.
Let’s take for instance the fact that many people drink different beverages like coffee daily. This means that people will need mugs to drink their favourite beverages, and what’s better than a top-quality branded mug as a gift from their favourite brand?
Using mugs for their GWP promotions is one thing many brands are doing. And Nestle Singapore is one such brand. With their recent promotional campaign offering customers a promotional mug for every $48 purchase of their products, Nestle takes its marketing game to the next level.
In this article, we’ll highlight the benefits of using promotional mugs for your brand and how they can boost sales influx.
Why Use Promotional Mugs?
The reasons to invest in promotional mugs are numerous. So, we decided to bring you 4 main reasons why they’re perfect for your promotion.
1. Affordability
Some promotional items could take a huge chunk of your budget and worse still, would not deliver. However, coffee mugs are quite the opposite. They are affordable and effective. The best part? They can be purchased and printed in bulk, which makes them even more cost-effective.
Furthermore, they’re ideal options for reaching a vast range of audience without doing much.
2. They Help Retain Existing Customers
Marketing is about getting new customers, but it also entails keeping the existing ones. As they say, it is more costly to acquire new customers than to return current ones. With promotional mugs, you have one of the best tools for retaining your existing customers through giveaways and GWP campaigns.
Offering valuable items such as coffee mugs will help you retain your customers.
3. They Tell Other About Your Brand
One major benefit of using mugs for your promotion is their versatility. Today, it is being used to drink coffee at home, tomorrow, it could be used to serve tea to visitors.
Promotional mugs are versatile; that’s one of their biggest selling points. Today, they function as coffee mugs at home, tomorrow, they serve as tea mugs to visitors.
Their versatility and your branding means more exposure and awareness for your brand.
4. They’re Complementary Gifts
Complementary gift items usually go together or add value to the main product. For beverage brands like Nestle, offering a free complementary gift such as promotional mugs enhances the purchase value of your product.
For instance, the GWP promotional mug is an excellent complementary gift item for Nestle’s Milo and Coffee Mate.
In The End,
The affordability, versatility, and longevity of these mugs makes them the perfect marketing tools.
Do you want to use promotional mugs for your next marketing campaign? Then, let UCT (ASIA) help you. We’re well experienced in the promotional products industry. We can also help you make great use of your budget and offer the best marketing solutions for your brand.
Contact us today to begin!
