Search Results: promotional

Point of sale (POS) activation is a marketing strategy for engaging customers and boosting sales right at the point of purchase. It involves crafting an inviting and unforgettable display or experience at the Point of Sale, such as a checkout counter or retail shelf. This can include interactive displays, promotional materials, or themed decorations that […]

Nestlé recently launched a new line of sustainable chocolate exclusively for travel retail. This move is part of Nestlé International Travel Retail’s commitment to innovation and sustainability. It’s also a move that aims to increase the sales of the food and beverage brand. Here are three key strategies Nestlé uses to promote and sell their […]

Merchandise World is the UK’s largest promotional merchandise trade exhibition. Every year, it has thousands of attendees from business leaders and their teams to suppliers and visitors. This premier event provides suppliers, distributors, and end-users the perfect platform to discover new products, generate new ideas, learn from educational sessions, and build relationships. Holding twice annually […]

The concept of Gift with Purchase (GWP) in marketing is that brands offer customers a free gift when they buy a specific product or reach a spending target. The gifts are usually designed to add value to consumer’s purchases. For example, “free skincare kit with any $500 purchase”. GWP are important because they help brands […]

Every business wants to make sales. But sometimes, making sales is more complicated. This is why business owners are always looking for effective marketing strategies to help them increase sales and take their brands to the next level. Of those frequently used by brands, the Gift-with-purchase strategy remarkably stands out! GWP is a sales promotion […]

Exclusivity in marketing is a strategy that creates more value and desirability around a product, service, or experience. When a product or service is exclusive, customers see it as more appealing and tend to go after it more than they would the normal ones. This post will discuss Armani Beauty’s festive gift house retailtainment at […]

We’re all consumers. And as consumers, our purchasing decisions are mostly driven by objectives and incentives. Therefore, to win the battle for consumers and get them to engage, brands offer them a gift when they meet certain purchasing requirements. This strategy is known as the Gift With Purchase marketing. A well-planned and implemented Gift With […]

Has it ever happened that you strolled through a mall and stumbled upon an eye-catching pop-up store? These temporary shops are a powerful marketing tool that can be used to create a sense of urgency and exclusivity that draws customers in. They offer a unique experience that makes shopping feel special and exciting. But how […]