Are you in the travel retail space? Are you looking to boost your brand’s success? What would you give to learn from one of the best when it comes to selling spirits in the travel retail market?
Here, at UCT (ASIA), you just need to relax and draw inspiration. In today’s post, we’ll be learning from Puerto de Indias, the Spanish gin giant that’s making waves in duty-free shops far and wide!
5 Ways This Spanish Gin Conquered Duty-Free Shelves
If a brand reportedly gets a consistent monthly average of over 40, 000 bottle orders, then its methods are worth studying and taking inspiration from. Don’t you agree? Of course, you do! So, let’s find out how Puerto de Indias conquered duty-free shelves, shall we?
1. Authentic Spanish Flair
In the most basic form, being authentic means being true to who you are as a brand. It’s one of the tools required to build trust and credibility with your customers.
For instance, Puerto de Indias brings a taste of Spain to every bottle. With a dash of Seville’s essence, their gin captures the vibrant spirit of the Mediterranean. Consumers love a product with a story, and Puerto De Indias serves up Spain in every sip.
2. Eye-Catching Bottle Design
Imagine walking through the duty-free section and spotting a stunning bottle that screams, “Pick me up!” That’s what Puerto de Indias achieved with their eye-catching design. The vibrant colours and unique shape stand out, making it irresistible to curious shoppers. Remember, a visually appealing package can turn heads and lead to more sales.
3. Strategic Duty-Free Placement
The first step to dominating duty-free shelves is getting your placement on point! This is the secret to how the gin brand achieved this success. They secured prime spots where travellers couldn’t miss their enticing bottles.
If you want your brand to thrive, choose your retail locations wisely. Be where your target audience is and let your product be the first thing they see.
4. Tasting Events That Wow
Another Puerto de Indias masterstroke is their tasting events. These events with expert hands allowed customers to experience the magic firsthand. Sampling creates a personal connection, and Puerto de Indias capitalised on that.
Consider hosting events or collaborations that let your customers interact with your brand on a personal level.
In conclusion,
Puerto de Indias conquered duty-free shelves with a winning combination: authenticity, eye-catching design, strategic placement, and engaging tasting events.
Harness Our Creativity!
If you’re a business owner aiming for similar success, we have good news for you! At UCT (ASIA), we can help you create a unique brand story, design a package that demands attention, strategically choose your retail space, and create memorable experiences for your customers.
Here, your success is our delight and we have expert hands to ensure that your marketing dreams become reality in no time.
Sounds like a good offer? Contact us immediately to learn more!
