Hendricks Gin is a brand that’s not afraid to be different. Their marketing campaigns are always unique and memorable, from pop-up shops to innovative outdoor promotions.
The latest addition to the brand’s marketing strategy is truly remarkable – a cucumber-shaped blimp named Hendrick’s Air that reaches a length of 125 feet and a height of 44 feet, soaring to new heights.
In this article, we’ll unveil four marketing hacks that make this campaign a soaring success. Without further ado, let’s dive in!
Hendrick’s Gin is known for its excellent marketing campaigns. Their latest campaign, the cucumber-shaped airship, is no exception. The Hendricks Air is not your typical blimp; it’s a floating wonder that soars across the skies of 13 US cities, promoting Hendrick’s cucumber-infused gin.
A select few gin lovers are lucky enough to take a short but unforgettable ride on this airborne spectacle. Before boarding, guests are treated to a vintage-inspired lounge area with a makeshift bar and jazz playing in the background.
Refreshments include Hendrick’s Gin and tonic or cucumber water for those who prefer a lighter drink.
1. Create an Elevated and Memorable Experience
Hendrick’s Gin knows that the best marketing campaigns are the ones that create a unique and unforgettable experience for consumers. Their cucumber-shaped airship is undoubtedly impressive, and it’s sure to leave a lasting impression on consumers and make them more likely to remember and purchase Hendrick’s Gin in the future.
2. Scarcity and Exclusivity
The exclusivity of the campaign is a brilliant stroke of marketing. By limiting the number of people who can experience the ride, Hendrick’s Gin created a sense of desire and excitement.
The exclusivity also creates a sense of community among gin lovers. Those lucky enough to experience the ride will feel like they’re part of a special group. This sense of community can lead to increased loyalty.
3. Create Social Media Buzz
Social media engagement is a valuable asset for any marketing campaign. And Hendrick’s Gin understands this. The brand pushed the drive to become a social media sensation by prompting guests to share their experiences online, effectively turning them into brand ambassadors.
The brand also partnered with social media influencers to promote the campaign, reaching a wider audience and generating even more buzz.
4. Strategic City Selection
Hendrik’s Gin carefully chose cities for the airship tour, aligning them with its target market and where its product is popular. This targeted approach ensures that the airship is seen by those more likely to be interested in the brand, maximizing the impact of the marketing campaign.
Hendrick’s Gin’s cucumber-shaped airship and immersive experiences show that marketing can be a fun and creative way to reach customers. By creating a magical experience, making it feel exclusive, reflecting the brand’s personality, and appealing to multiple senses, the campaign has taken marketing to new heights.
Want to make your campaigns more magical and unique? Want to take your brand to new heights literally and in the minds of your customers? Then, let UCT (ASIA) help you!
We can help you manufacture and design your own airships or any outdoor advertising tool of your choice.
Get in touch today to get started!