Brands are constantly working to carve a niche for themselves, irrespective of the highly competitive nature of the liquor industry.
However, in addition to the wealth of knowledge of all brand owners of the liquor industry longing to leverage others, our team has brought an exceptional icon whose marketing strategies took our breath on hold for moments!
This iconic star is no other than the Scotland beauty, Brora Whisky. This brand, in spite of the setbacks they have faced in the past years, still remains indefatigable–-an epitome of resilience in chaos!
Brora Irish whisky is a groundbreaking single malt whisky with a stunning touch of art finishing – a special work of art that embeds a stone sculpture. A 1.5 liter decanter that symbolizes the Iris of a Scottish Wildcat and with a great tinge from Diageo.
How Brora Whisky Becomes the Center of Attention with its Elegant Liquor Bottle Glorifier in Scotland!
1. A Wonderful Work of Art
It is advised that “you look before you leap”. Truth be told, this is the irony of what happens at the point where buyers make purchasing decisions. We all know what runs through our minds when we want to get stuff in the grocery stores! Oftentimes, our eyes make the choice for us rather than the heart simply because our eye feeds the heart with what it sees.
2. A Subtle Collaboration
Brora wouldn’t have gone this far without the influence of collaboration. Collaboration provides a cheap platform for rubbing minds together. Brora proved this by partnering with highly skilled craftsmen and artisans, like the UK’s leading sculptor, Jonathan Knight and Scotland-based sculptor and artist Michelle De Bruin.
3. Breathtaking Presentation
One thing that struck us amidst the plethora of items on the bar was the scintillating presentation of Brora whisky.
The liquor bottle glorifier, which is well outlined by the statue of the wildcat, made us get close to the bottle. You could tell our imagination from how we viewed the whisky- what wildcat got to do with a whisky!
Brora summarized their story in the scintillating presentation. You could tell by the way the cat stands tall that Brora is coming from a castle of resilience, having fought the battles of liquidation in the past. Today, Brora is an iconic role model for any brand who has a mind of quitting.
Do not give up! Brora fought it to the end, and today, they enjoy the benefit of a VIP with their unique liquor bottle glorifier, which gives them a thumbs up for elegance and attraction.
Knowing fully well that quitting is not an option. What do you do next? Put your mind at rest and watch us transform your desired plans into a working plan.
At UCT (Asia), we provide 24/7 authentic and unique strategies to boost your brand. Loving the bottle glorifier from Brora? You can trust us to replicate this in your next marketing campaign.
Contact us today at UCT (ASIA)!