Phygital Marketing in Action: Nestlé’s Smarties Cool Creatures Set with Recyclable Packaging

Here at UCT (ASIA), we continue to look for outstanding promotional concepts in the market to help businesses capture the hearts and minds of consumers in their subsequent marketing campaigns. We’re on the lookout for ideas that are captivating, unique, and, most importantly, cost-efficient. Nestle’s remarkable introduction of its Smarties Cool Creatures travel retail exclusive […]

Read More

The Future of Gaming and Cookies: How OREO’s OREOVERSE is Changing the GAME

The future, they say, is here. And the boundaries between reality and imagination get blurrier by the day. What a time for brands to explore the largely unexplored territory of the metaverse! Of course, exploring the uncharted territory of the metaverse in marketing is a challenging task. However, like several other brands taking marketing to […]

Read More

Mondelez WTR’S Oreo Golden Launches Exclusively at Dubai Duty Free – A Game Changer for Travel Retail?

How do passengers pass the time while waiting at the airport to board their flight? Well, people often just sit and enjoy the beautiful scenery. In contrast, others browse the shops, often shopping from the pool of unique brands within the airport. With thousands of passengers travelling each day, there’s a real opportunity for brands […]

Read More

Oreo’s Cafe Doha Breakthrough in Travel Retail – How Does It Stand Out in the Global Market?

What does standing out mean for you? Of course, standing out is relative and could mean different things to different people. Yet, whatever meaning is attached to it, it would indeed be conceived from a place of perfection and uniqueness. A groundbreaking confectionery company serving as the pacesetter for most confectioneries, Oreo has doubled its […]

Read More

The Excellent Summer Pairing: Select Aperitivo and La Marca Prosecco Spiritz Gift Pack

You want to have a competitive edge over other brands in the liquor market and take your brand to greater heights? Then you need to wield this secret weapon I’m about to unveil – a custom gift pack! Of course, offering consumers a liquor product they would want to drink again is important, but presenting […]

Read More

Limited-Edition Starbucks and Kate Spade New York Merchandise: Exploring the Vibrant Designs

Like all marketing strategies, a limited edition campaign must be thoroughly planned and executed. This is why global brands like Starbucks go the extra mile regarding their marketing campaigns. This time, they’re collaborating with New York-based lifestyle brand Kate Spade New York to launch their special limited-edition merch across Asia. You know that sweet feeling […]

Read More

Inclusivity in a Coffee Cup: How Starbucks’ Sign Language Merchandise Designs Are Creating Positive Impact

There is ability in disability. We may be confined by the rigmaroles of life that we face, but definitely, our life is not defined by them. You can achieve whatever you want, provided you believe in yourself.  Living with a disability can be a heck of a living. So many talented people with disabilities are […]

Read More

Compete to be Crowned UK Startender 2023: Crystal Head Vodka’s Cocktail Contest is Back!

Putting your customers out there in the limelight can be the best gift you could give to them. Allowing your customers to build a portfolio of prestige through an outstanding opportunity whereby they can unveil their creativity can be pretty philanthropic! Businesses should not always be about you! It should not always be about your […]

Read More

The Louis XIII Cognac’s Signature Leather Bottle Case and Colorful Shoulder Straps – A Stylish Travel Companion!

It could be a heck of a journey travelling with so much baggage and still wanting to have your favourite drink just in handy. Juggling so many loads at a time could be a misplaced priority, as every one of them matters to you. But it is even worse when you head for your favourite […]

Read More

KitKat x NHL Hoodie and Pops Giveaway: Your Ticket to the 2023 Stanley Cup Final!

You know, the good thing about brand collaborations is that no matter how big a brand is, they’d always have so much to benefit from partnering with other brands who are like-minded. It’s an excellent opportunity for both brands to create an offering that excites both customer bases. This is the case with this exciting […]

Read More