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From nosing whisky glasses to wine glasses to beer tumblers, most brands have favoured custom glassware when it comes to choosing the best promotional merchandise to pair their drinks products with. Grey Goose, however, wows consumers by offering free custom soda cans instead. Here’s why we love this simple, yet clever promotion! Grey Goose, a […]
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The beer industry is multifaceted with a high degree of competition, and newbies are most negatively affected by this. However, are you a newbie in the beer industry longing to grow your brand and leverage competitors? Congratulations! Because you are about to enter a new dawn in your business! Here is a special tactic our […]
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Why won’t you love chocolate? This cocoa bean confectionery is all creamy and delectable to taste! The taste is as yummy as the name! The pleasure and satisfaction that comes with a taste of chocolate would surely leave you with butterflies in your belly. Almost everyone wants a bite of it. No wonder Cadbury is […]
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Timing is everything! The success of most things is often connected to its timing and this includes your marketing campaign! Good marketing is knowing where to be and when to be there, but, unfortunately, many brands, especially those with small budgets, often undermine the importance of timing. As a result, we’ve decided to share 4 […]
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Is it important to boost your organic reach as a brand? Yes! Is it an easy task? Definitely not! But is it an achievable one? Surely, yes! How? Well, one surefire way to achieve increased organic reach is by being creative with your advertising spend. And while this works, it doesn’t necessarily require tossing lots […]
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If you’re looking to compel people to buy your products, then you should be trying gift-with-purchase merchandising. This technique is quite popular amongst brands in different industries including the confectionery industry where KitKat is a leading light. Gift-with-purchase marketing is a tried and tested method of boosting sales and reaching more people; however, this is […]
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A popular saying goes this way, “people will forget what you said or did, but they’ll never forget how you made them feel.” This is quite interesting because it holds a simple, yet important lesson for us. Applying it to marketing, you can deduce that it goes against simply telling people why you think your […]
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Johnnie Walker’s Exclusive Pop-Up Gifting Studio At Singapore – How’s this Beneficial For Marketing?
Airports are fast growing into huge marketing hubs. This is mainly down to the emergence of exclusive pop-up stores and other experiential marketing events which are aimed at turning ever-busy terminals into buzzing marketing hotbeds. This marketing trend has recently blown up, especially as luxury retail brands have realised that on-the-go travellers are a lucrative […]
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Your promotional retail display is an important tool that serves as the silent salesman for your business. It allows you to advertise your brand and products to your target audience without having to say a word. There are many types of displays to choose from depending on the available space and the type of product […]
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It’s natural, we’re all attracted to dazzling and never-been-seen-before designs, don’t we? These pleasantly unique designs often leave us curious and make us want to take a closer look. This is true of a lot of things including branded displays. Known for its uniqueness, Hendricks aligns their promotions to suit their identity. From its outdoor […]
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