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As regards basic economics, it is common knowledge that scarcity can lead to a greater sense of value and an increase in demand for a commodity. This is basically where the idea of limited edition products stems from — branded products that are made and sold for a particular period. These limited-edition products exist in […]
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Challenges are a part of building a successful brand. Every business in every industry faces a handful of them. Brands in the spirit and beverage industry aren’t left out. Consumers’ purchasing habits have changed through the years. Hence, planning a marketing strategy that appeals to all consumers becomes more difficult for brands in the industry. […]
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Competition amongst brands is a constant factor in many industries today. To make money and succeed as a brand, you have to solve customers’ problems, yes, but you also have to find a way to stay ahead of others due to the rising competition. So, how do you do that? Well, there are several ways […]
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Sustaining a brand in a very competitive business demands cleverness and strategies! Every brand owner is on the run for exceptional boosters for their brand. Getting customers to love, value and patronise your brand is indeed a game-changing achievement for a brand. But most times, brands are faced with the problem of what to do […]
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One of the best ways to skyrocket your business is through the use of promotional strategies! Ever visited a grocery store for your favourite product and suddenly ended up purchasing a distinct product? Or perhaps thought up why people most times buy an unintended product for use? However, this might be due to many factors […]
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Without a doubt, packaging is one of the most important aspects of marketing. At its most basic level, packaging acts as protection for the product. It enhances your product’s outlook and makes the giving and receiving experience exciting. Importantly as well, your packaging builds a lasting impression on the recipients. In our feature promotion, Oreo, […]
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Uniqueness, innovation, and creativity are some of the hallmarks of a successful gift set promotion. To stand out from the crowd, you must be offering something that no one else is. Not only that, but you must also be offering something complementary to the product you’re selling. This is because complementary gifts enhance the worth […]
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If you seek interesting ways to promote your brand, then you should consider using promotional drawstring bags. Of course, these bags are not commonly mentioned when talking about promotional gifts, but with their versatility, affordability and originality, they’re undoubtedly one of the best to use. Talking about versatility, these bags, like most physical gifts with […]
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What a lovely and proud accomplishment to attain the feat of the world’s largest coffeehouse chain! Indeed, kings are not made in a day! This American company has indeed built an indelible experience in the lives of its customers. With years of experience in the business, Starbucks has remained the first choice of customers globally […]
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Shoppers’ decision to make a purchase is often influenced by some factors like packaging, quality of product, functionality, and the brand involved. When all of these are present in a single buy, it makes them eager to come back for more. Johnnie Walker shows mastery of the marketing world by incorporating all these factors in […]
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