Chiva Regal, a well-known whiskey brand, set up a promotion at UK airports. They partnered with Avolta to create an exciting campaign exclusive to World Duty-Free stores. These stands showcased […]

Festival activations are a powerful way to boost brand recognition. Campari has excelled in this with their star-studded events. In this article, we’ll look at Campari’s strategies, share how our […]

In 2024, marketing and AI have become closely intertwined. The biggest brands embraced the use of AI tools years ago, solidifying their dominant positions. Of course, more brands are projected […]

Have you ever wondered how some brands manage to create unforgettable events that everyone talks about? Take Ballantine’s Golden Hour Massive Pop-Up in Asia, for example. This event is turning […]

Imagine a brand celebration that becomes the talk of the travel hub; an event that leaves customers satisfied, actively engaged, and excited. This is exactly what happened recently when Ardbeg […]

So, what’s that one secret behind a successful campaign? It’s simple. Adding extra value to your customers’ purchases, making their shopping experience more memorable. In Taiwan, we saw this concept […]

If you’re looking for one of the most incredible strategies to grab customers’ attention and create excitement around your products, then prize contests should be your next move! For customers, […]

There’s this exciting new promotion that’s been making waves recently. It’s the partnership between Soreen, the well-loved UK malt loaf brand, and Forest Holidays — the “Find a Golden Lunchbox […]

Cultural celebrations like the Year of the Dragon provide many chances for innovative marketing campaigns. These events tap into a deep well of tradition and symbolism, which creates a powerful […]

The fear of missing out is, by far, one of the major driving forces behind the purchasing decision of over 60% of consumers, and brands are cashing in on this […]

Pop-up shops have since taken over the retail world. They have changed the way brands engage with customers, as they offer a unique blend of experiential marketing and direct sales. […]

The world is now, more than ever, so fast-paced that it’s mostly difficult to grab people’s attention. For businesses in retail stores, it has never been harder to stop shoppers […]

A recent heartwarming campaign called ‘Share the Warmth’ has been making waves. This campaign, launched by Quaker, the well-loved oats brand, was launched to help those in need during winter, […]

We’re curious to know: have you been to a store that feels, well, boring? Like the products on the shelf are the same old ones you see every time you […]

Nivea is a name loved by millions, having been around for over a century. Their famous blue tin has become a symbol of trust and quality. As Nivea celebrated its […]

Mondelez has taken the travel retail world by storm with its new ‘Say It With Milka’ campaign. Launched in February 2024, this campaign not only brings a delightful range of […]

Have you ever witnessed a marketing campaign that stopped you in your tracks, a dazzling display that doesn’t just sell a product but also gives customers an experience to never […]

How do brands truly come alive? If this is the question you’re asking, then you should be looking to the benefits of experiential marketing for answers! Experiential marketing is that […]