When it comes to brand collaborations, sometimes the most unexpected pairings can create magic. That’s certainly the case with Unilever’s recent partnership with UK-based fashion brand Notjust Clothing for a […]

Since its inception, the use of QR codes has seen a huge rise in popularity across various industries. From retail to hospitality, different brands have embraced this technological marketing strategy […]

Have you ever wondered why certain liquor bottles catch your eye effortlessly? Picture yourself strolling through a duty-free store, surrounded by an array of choices. Amidst them, Royal Salute’s exclusive […]

At UCT (ASIA), we are constantly searching for unique ideas that engage audiences and improve brand activations. One strategy that has gained rapid recognition in recent years is the incorporation […]

Do you want to increase your rate of sales as well as your brand awareness? Well, look no further! Tribute Brewery has come up with a creative plan to do […]

What better way is there to promote your spirit and beverage brand than to offer something different to the customers? By ‘different’, we’re not necessarily talking about the products you […]

As far as marketing is concerned, whether you’re in the spirits and beverage industry, or the clothing industry, the packaging of your product is important. It serves as the first […]

Have you ever stumbled upon a social media post that made you stop scrolling? A post that left you craving something you didn’t even know you wanted? Aha! That’s the […]

Are you seeking inspiration to revitalise your brand’s identity? Do you aim to foster a deeper connection with your audience through artistry and community engagement? Or do you crave collaborations […]

Having been at the forefront of several innovative marketing campaigns in Japan and across Asia, Starbucks, the renowned coffee brand is now taking things to a whole new level with […]

Being the first to pioneer something in marketing can be quite a challenge. You’re thinking, would it be a success? How would people receive it? Yet, Starbucks Korea has fearlessly […]

In today’s post, we’ll share several key strategies from Smirnoff’s incredible campaign to help spice up yours. Smirnoff is a renowned brand of vodka. Owned and produced by British company […]

Living in today’s tech-driven world, brands and retail stores must embrace digital technology for making sales and important marketing decisions. By leveraging digital technology, businesses can combine physical and digital […]

Today, digital marketing has become the go-to strategy for most brands looking to amplify their reach and engage with their audience. With this strategy, you can target your specific demographics, […]

On-pack competitions are a great way to engage with consumers, boost sales, and inject a little fun into the shopping experience. These competitions offer consumers a chance to win exciting […]