So, what’s that one secret behind a successful campaign? It’s simple. Adding extra value to your customers’ purchases, making their shopping experience more memorable. In Taiwan, we saw this concept […]

If you’re looking for one of the most incredible strategies to grab customers’ attention and create excitement around your products, then prize contests should be your next move! For customers, […]

There’s this exciting new promotion that’s been making waves recently. It’s the partnership between Soreen, the well-loved UK malt loaf brand, and Forest Holidays — the “Find a Golden Lunchbox […]

Cultural celebrations like the Year of the Dragon provide many chances for innovative marketing campaigns. These events tap into a deep well of tradition and symbolism, which creates a powerful […]

The fear of missing out is, by far, one of the major driving forces behind the purchasing decision of over 60% of consumers, and brands are cashing in on this […]

Pop-up shops have since taken over the retail world. They have changed the way brands engage with customers, as they offer a unique blend of experiential marketing and direct sales. […]

The world is now, more than ever, so fast-paced that it’s mostly difficult to grab people’s attention. For businesses in retail stores, it has never been harder to stop shoppers […]

A recent heartwarming campaign called ‘Share the Warmth’ has been making waves. This campaign, launched by Quaker, the well-loved oats brand, was launched to help those in need during winter, […]

We’re curious to know: have you been to a store that feels, well, boring? Like the products on the shelf are the same old ones you see every time you […]